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I’m honoured to share that we AR activated the world’s most iconic fashion (epi)centre- Duomo of Milan! 💫
Through this activation, we hope to communicate two key messages. Firstly, that web3 related innovations, such as metaverse, AR, AI and digitalisation overall, can be accepted by general public in a very positive way, natively understandable and exiting! Showing the bright future with new tools, where we not necessarily will be living im murky versions of cyber fantasies.
Secondly, that digital fashion represents a true revolution in the industry, even because it allowed a start-up brand to present their full collection at such an iconic place. This was an impossible dream a couple of years ago!🙏
As a phygital brand, we are at the forefront of merging physical and digital experiences. Our Soul of Sparta collection, was presented physically at Milan Fashion Week and it’s digital AR twin during 2 days was pre-opening Metaverse Fashion Week 2023! We are thrilled about the future and look forward to continuing to push the boundaries of what is possible in the world of fashion.
Our team:
Creative director - Zarina Izy
Management - Francesco Pio Gennari
Design team
Giovanna Thereza
Francesco Raini
Zaguzina Irina
Giulio Bianchi
Veronica Kemsy
Oksana Chenikh
Merce So
Zarina Izy
Video - Bobby Ezike
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#IZYstudio #digitalfashion #AR #ARfashion #design #fashion #digital #future #Duomo #Milan
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