One Belt, One Road: China’s Soft Power Campaign Quietly Inches its Way to Middle East and North Africa – Bruce Humes

A children’s literature exhibition and copyright exchange for countries along the Silk Road were two of the major focuses of the just-ended Beijing Int’l Book Fair, reports the Global Times (Book Fair):

Children’s book publishers from 15 Arab countries and 18 domestic publishers signed deals that will see the best of children’s literature from China and the Middle East be shared between the two regions.

Given the increasing number of culture exchanges between China and Arabian countries, the China Publishing Group, China’s largest publishing company, has worked on expanding cooperation with over 20 countries in the Middle East. At the fair, the publisher announced it closed a deal with Middle Eastern publishers to bring Maodun Literature Prize winner Zhou Daxin’s Requiem [安魂] to the region. The publishing house’s Mottos of Modern Chinese previously sold more than 10,000 copies in the region — a record for Chinese books sold in the Middle East. 

This will come as no surprise to you, assuming you’ve been following the developments about China’s far-reaching One Belt, One Road campaign (一带一路), a development strategy and framework that seeks to foster connectivity and cooperation between China and the countries along the ancient Silk Road.

At the moment, the Silk Road Economic Belt is getting a lot of press coverage for its grandiose proposed infrastructure projects, and the fact that it is making Moscow and Washington rather jittery. But there’s a more subtle side to it. The “Silk Road Fragrant Books Project” (丝路书香工程) is effectively the cultural component of the campaign. Given the stamp of approval by China’s Ministry of Propaganda, it is designed to stimulate the translation and publication of great literary, historical and cultural works that are grounded in the cultures of peoples along the ancient Silk Road.

The project plan for 2014-20 includes translation subsidies, translations between Chinese and various foreign languages, international exhibitions, and a database of Silk Road publications. The definition of “silk road” is quite broad, including both the original land-based caravan routes from Xi’an through Central and West Asia, the Middle East and Europe, as well as the so-called Maritime Silk Road that linked the South China Sea, South Pacific and the Indian Ocean.

As I reported in Slice of the Pie, the Silk Road Fragrant Books Project already claims a number of achievements. Agreements were inked in 2014 to set up “mechanisms” to facilitate mutual silk road translation projects with countries such as Morocco, Saudi Arabia, Kuwait, Sri Lanka, Kazakhstan and Mongolia. Nationalities Publishing House (民族出版社) has reportedly undertaken to publish 17 books in Kazakh, including Three Hundred Tang Dynasty Poems (唐诗三百首) and the contemporary classic The Governance of China (习近平谈治国理政) by none other than President Xi Jinping.

In fact, since 2014 many publishers and state bodies have been hard at work helping to extend China’s reach into West Asia, the Middle East and North Africa via various publications projects. Here’s a quick list for reference：

China’s four vernacular classics (Dream of the Red Chamber, Water Margin, Journey to the West and Three