Michael Nederhoff’s foundation in finance, marketing, and strategic management, has been cultivated through a dynamic career across multiple industries. With a track record of success in companies like Red Bull, CytoSport, and JUUL Labs, Mr. Nederhoff has consistently driven grown and innovation. Michael’s journey includes roles as an executive, board member, advisor, and consultant, showcasing versatility and adaptability in navigating diverse organizational landscapes. Michael’s expertise extends to regulated sectors, capital markets, and mergers and acquisitions, underlining his strategic acumen and business acuity. Currently serving as the Chief Operating Officer at Served With Honor, Michael previously founded WiLRo Consulting, where he provided specialized services in strategy, sales, marketing, and brand management for clients ranging from Jagermeister to startups like Mindset and Sesh+. Additionally, his tenure as an Executive in Residence at Co.Labs and Chairman of the Board at Psyched Wellness further highlights his commitment to fostering innovation and driving positive change. Michael’s educational background, including a Bachelor of Commerce from the University of Saskatchewan, supplemented by courses underscores his dedication to continuous learning and professional development. Mr. Nederhoff intends to dedicate 10% of his time to the Corporation.
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