中文信息

1. Ran, Yaxuan*, and Echo Wen Wan (2022), “Enjoyment or Autonomy? The Interactive Effect of Brand Ritual and Brand Personality on Consumer Purchase,” Psychology & Marketing, doi: 10.1002/mar.21731, forthcoming.

2. 冉雅璇, 张谱月*, 陈斯允, 项典典(2022). 有“新”同享：共有消费促进对不熟悉产品的选择. 心理学报, 54(8), 979-995.

3. 冉雅璇, 李志强, 刘佳妮, 张逸石(2022). 大数据时代下社会科学研究方法的拓展——基于词嵌入技术的文本分析的应用, 南开管理评论, 25(2), 47-56.

4. 冉雅璇, 李志强, 牛熠欣, 陈斯允* (2022). “共买+共用”：共有消费的研究评述与未来展望. 珞珈管理评论, 40(1), 137-152.

5. Kang, Qi, Lingxu Zhou, Jingyu Liu*, and Yaxuan Ran (2022), “Do Contagion Cues Shape Customers’ Willingness to Adopt Hospitality Service Robots?” International Journal of Hospitality Management, 104, 103244.

6. Xiang, Diandian, Guanzhe Jiao*, Bin Sun, Chenming Peng, and Yaxuan Ran (2022), “Prosumer-to-Customer Exchange in the Sharing Economy: Evidence from the P2P Accommodation Context,” Journal of Business Research, 145, 426-441.

7. 陈斯允, 卫海英*, 冉雅璇, 熊继伟, 孟陆(2022). “去繁就‘简’: 健康威胁对视觉极简产品偏好的影响,” 应用心理学, 28(4), 323-332.

8. Chen, Siyun, Haiying Wei*, Yaxuan Ran, Qing Li, and Lu Meng (2021). “Waiting for a Download: The Effect of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience,” Psychology and Marketing, 38 (12), 2327-2338, doi: 10.1002/mar.21564

9. 陈斯允, 卫海英*, 熊继伟, 冉雅璇 (2021). “大道至‘简’：极简主义消费内涵解构与理论阐释,” 心理科学进展, 29(11), 2043-2061. Doi: 10.3724/SP.J.1042.2021.02043

10. 冉雅璇, 牛熠欣*, 陈斯允 (2021).“‘多’反而少：元认知推断视角下支付渠道数量对个体捐赠的影响,”心理学报, 53(4), 413-430.

11. Ran, Yaxuan*, Qiaowei Liu, Qi Cheng, and Yishi Zhang (2021). “Implicit-Explicit Power Motives Congruence and Forgiveness in the Workplace Conflict: The Mediating Role of Empathy,” International Journal of Conflict Management, 32(3), 445-468, doi: 10.1108/IJCMA-06-2020-0116.

12. 冉雅璇, 刘佳妮*, 方成婷(2020). “‘力求相同’还是‘与众不同’？偶发焦虑情绪对从众消费的影响,”南大商学评论, 52, 119-137.

13. 陈斯允, 卫海英*, 冉雅璇, 孟陆(2020). “‘重振旗鼓’还是‘重蹈覆辙’——新起点思维与品牌危机类型对消费者宽恕的影响,” 南开管理评论, 23(4), 49-59. 

14. 冉雅璇, 刘佳妮, 张逸石*, 卫海英 (2020). “‘一’人代言的魅力：品牌代言人数如何影响消费者的品牌态度,” 心理学报, 52(3), 371-385.

15. 陈斯允, 卫海英*, 吕林祥, 李清, 冉雅璇 (2020). “新起点思维视角下死亡威胁对消费者耐心的影响研究,” 营销科学学报, 59(1), 1-17.

16. Shu, Lifang, Haiying Wei*, and Yaxuan Ran (2020). “Flourishing Consumers from Brands: Brand Well-being’s Conception, Dimensions and Scale,” Journal of Contemporary Marketing Science, 3(3), 411-432.

17. Zhang, Yishi, Haiying Wei*, Yaxuan Ran, Yang Deng, and Dan Liu (2020). “Drawing Openness to Experience from User Generated Contents: An Interpretable Data-driven Topic Modeling Approach,” Expert Systems with Applications, 114, 113073.

18. 董智敏, 卫海英, 冉雅璇* (2019). “企业微博互动内容对品牌依恋的影响研究——品牌个性的调节作用,” 珞珈管理评论, 31(4), 132-142.

19. Wei, Haiying, and Yaxuan Ran* (co-first authorship) (2019). “Male versus Female: How the Gender of Apologizers Influences Consumer Forgiveness,” Journal of Business Ethics, 154(2), 371-387. (FT 50 journals; SSCI JCR-Q1区)

20. Chen, Siyun, Haiying Wei*, Lu Meng, and Yaxuan Ran (2019). “Believing in Karma: The Effect of Mortality Salience on Excessive Consumption,” Frontiers in Psychology, 10(1519), 1-12.

21. 舒丽芳, 卫海英, 冉雅璇 (2019). “品牌福泽百姓——品牌福祉的构念、维度及量表开发,” 营销科学学报, 14(3-4), 115-135.

22. 舒丽芳, 卫海英, 冉雅璇* (2019). “一线员工顾客导向：概念、机制和未来走向,” 华东经济管理, 33(4), 156-165.

23. 卫海英, 王颖, 冉雅璇*, 张逸石*, 舒丽芳(2018). “小事情、大幸福：互动仪式链理论视角下服务仪式对品牌福祉的影响,” 心理科学进展, 26(7), 1141-1151.

24. 冉雅璇, 卫海英*, 李清, 雷超 (2018). “心理学视角下的人类仪式：一种意义深远的重复动作,” 心理科学进展, 26(1), 169-179.

25. 冉雅璇, 卫海英* (2017). “品牌仪式如何形成？——基于扎根理论的探索性研究,” 经济管理, 39(12), 108-121.

26. 冉雅璇, 卫海英, Sam J. Maglio, 黄敏, 李清 (2017). “‘单枪匹马’还是‘人多势众’？企业道歉者人数对消费者宽恕的影响,” 南开管理评论, 20(4), 38-48. (被中国人民大学书报资料中心复印报刊资料《市场营销(下半月·理论版)》2017年第11期全文转载)

27. 冉雅璇，卫海英 (2017). “消费者危机反应研究新视角：危机情绪,” 商业经济与管理, 37(7), 63-72.