揭秘设计始末探寻背后故事

2024-03-06 09:24| 来源: 网络整理| 查看: 265

对于一届成功的体育赛会来说，造型别致、彰显主办城市地域文化的会徽，以及生动可爱、让人过目不忘的吉祥物都是不可或缺的要素。作为2025年第九届亚洲冬季运动会会徽、吉祥物创作团队负责人，清华大学美术学院视觉传达设计系主任陈磊在2025年第九届亚洲冬季运动会口号、会徽、吉祥物发布仪式现场代表清华美院创作团队，介绍了本届亚冬会会徽“超越”、吉祥物“滨滨”“妮妮”的创作过程及设计理念。

陈磊介绍说，在看到全网口号、会徽、吉祥物征集公告后，清华大学美术学院领导高度重视，立即组织团队积极参与，他所在的视觉传达设计系为主要力量组织设计创作。团队中包括了专业教师、博士研究生、硕士研究生和本科生，都是行业的专家和业内的翘楚。在创作期间，团队每位成员最大化发挥专业特长、创意思维，夜以继日、焚膏继晷，共完成数十稿设计方案。经过多轮筛选组合、整合优化，团队集体提交了7件会徽设计方案、7件吉祥物设计方案。

在全国知名专家方案评审后，清华美院团队创作的会徽和吉祥物设计方案进入前四强，随即根据评审专家的汇总意见，进行再度创作和艺术升华，这也是此类重大洲际赛事会徽和吉祥物设计征集活动的惯例。精雕细琢方出精品，清华美院团队在原有的创作方案基础上，不断推敲打磨、完善提升，期间还得到了原清华美院视觉传达设计系教授韩美林先生，中国美术家协会平面设计艺委会主任、清华美院视觉传达设计系教师何洁教授，清华美院马赛院长等专家的指导意见，使得设计方案精益求精，达到了更为理想的效果。

“会徽是一届体育赛事文化语言的浓缩。如何让小小的徽章去彰显哈尔滨冰天雪地的纯粹、坚韧不拔的奋斗、体育事业的蓬勃、时尚色彩的鲜活、热烈质朴的性格，我们想到了‘奥运冠军之城’，想到了短道速滑队员的冲刺，想到了丁香花满城绽放的紫色，想到了冰雪运动的流光溢彩，想到了洋气又充满历史沧桑的哈尔滨建筑，想到了太多哈尔滨视觉元素。”陈磊说，团队忠于内心的创作激情，相信山到高处人为峰，以人体运动姿态作为创意本源；相信突破自我为“超越”，以冲锋的气势去升华会徽。他们采用了短道速滑运动员冲刺的姿态，辅以丁香花绽放的形式去展现竞技中的拼搏与向往；用丁香花与光影交错的色彩去展现哈尔滨的冰雪与浪漫；以短道速滑队员的激情冲刺搭配亚奥理事会的太阳图标去展现更高、更快、更强的奥林匹克体育精神。

对于吉祥物的设计，陈磊表示，这是一届体育赛事的外延。“什么样的吉祥物既可以将黑龙江哈尔滨的恢弘历史、担当勇毅、时尚洋气与热情好客、憨憨耿直、多彩浪漫一体呈现出来，我们想到了具有三百万年进化史的东北虎，东北虎是与自然和谐共生的胜利者，是东北黑龙江最具代表性的野生动物，东北虎既威震四方又憨态可掬，既雄浑大气又灵动可爱。”陈磊说，他们希望借着东北虎的威猛，表达美好祝愿，祝福黑龙江和哈尔滨“虎踞龙盘今胜昔，天翻地覆慨而慷”。

陈磊坦言，团队创作的会徽和吉祥物以充分的内涵表达和创新的形象设计，体现了哈尔滨城市的自然特质和人文精神，体现了亚冬会的核心理念，以及主办国、主办城市的文化底蕴与价值观念。“清华美院团队能为此次亚冬会成功设计会徽、吉祥物，能够参与国际盛会、施展才华创意，我们倍感欣喜与荣耀。在与亚冬会执委会宣传部一班人进行作品磨合与提升的过程中，我充分感受到了亚冬人的执着与担当，每个细节精益求精、每项标准严之又严，所有人全身心投入到亚冬会的筹办当中，他们眼中有光芒、肩上有担当、脚下有力量，我和我的团队被深深的感动着。”陈磊也代表团队预祝2025年第九届亚冬会圆满成功。

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#191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, 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