商务英语写作实例精解(第七版)【全本

商务英语写作实例精解（第七版）

About the author 作者简介

Publisher acknowledgements 出版者致谢

Preface to the first edition by Leonard Gartside 第一版序言 （伦纳德·加特赛德）

Preface to the seventh edition by Shirley Taylor 第七版序言 （雪莉·泰勒）

Introduction 前言

Part 1 Communication: An Overview 沟通交流：概述

1 The importance of building relationships - both orally and in writing 口头及书面交流中都要注重建立关系

2 Sentence construction matters 正确组织句子很重要

Part 2 Business Writing Basics 商务写作基本原则

3 21st century business language 21世纪的商务语言

4 Structuring messages logically 逻辑清晰地安排信函内容

5 Presentation matters 外观与格式很重要

Part 3 Electronic Communication 电子交流

6 Email etiquette 电子邮件礼仪

7 Writing online: websites, blogs and social networking 网络写作：网站、博客及社交网络

8 Customer care online 网上客户服务

Part 4 Routine Business Transactions 常规商业交易

9 Enquiries and replies 询问函与回复函

10 Quotations, estimates and tenders 报价、估价与投标

11 Orders and their fulfilment 订货与交货

12 Invoicing and settlement of accounts 开发票与结账

13 Letters requesting payment 催款信

14 Credit and status enquiries 赊购与资信调查

15 A typical business transaction (correspondence and documents) 一笔典型的商业交易（往来信函与文书）

Part 5 General Business Correspondence 普通商务信函

16 Internal correspondence 内部信函

17 Secretarial and administrative correspondence 文秘和行政信函

18 Meetings documentation 会议文件

19 Personnel 人事

20 Reports and proposals 报告与建议书

Part 6 Creative and Persuasive Documents 创意性与劝说性文书

21 Complaints and adjustments 投诉与处理

22 Goodwill messages 友好信函

23 Notices, advertisements, information sheets and handouts 通知、广告、信息宣传页和讲义

24 Circulars 通函

25 Sales letters and voluntary offers 促销信及特别优惠

26 Publicity material 宣传材料

27 Business plans 商业计划书

Appendix 1 Spoken and written forms of address 附录1 口头称呼与书面称呼

Appendix 2 The A-Z of alternative words 附录2 A-Z替代词汇表

Appendix 3 How to write reports in plain English 附录3 简明英语报告写作指南