设计与技术

One traditional Yamaha approach in technological development has been “human-centric” technology. There is human will, and there are actions resulting from spontaneous reactions that are different from conscious will. There are also perceptions (sensibilities) and emotions, as well as rhythm and biological changes. There is the realm of ergonomics in mechanical engineering, and beyond that there is the field of “human research.” This knowledge enables us to believe in people, compensate for their disabilities, and build on their capabilities. People mount their bikes ≒ bikes are mounted by people, and that is why we strive for Monozukuri that creates Kando*.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.