【盘点】囊括31个细分品类、650+子类目,哪些能成为跨境电商的“星星之火”?(上篇) | 您所在的位置:网站首页 › 毯子的产品 › 【盘点】囊括31个细分品类、650+子类目,哪些能成为跨境电商的“星星之火”?(上篇) |
对于新手卖家而言,常常会感到困惑的问题之一是:如何选一个细分领域来聚焦产品。实际市场上并没有所谓的“完美”利基,有的热卖品类并不容易再复制,因为市场可能已经达到饱和。相反卖家选择一些小众且竞争没有那么激烈的细分市场,才更有利可图。 但“盲人摸象”式的尝试可能会更容易让你在栽跟头,因为并非所有细分市场都是一颗摇钱树。要真的选对产品,你还需要做足功课,通过系统化的工作来研究产品的整个市场情况。 为此本文盘点了31个细分品类并进一步细分成了650+的小类目,以供卖家参考。由于类目过多,本文将分为上下两篇。 附:值得收藏!650+“小而美”的细分子类目超全盘点,谁会是你心中的No.1?(下篇) 1、时尚毋庸置疑,时尚品类一直都是炙手可热的利基市场之一。除衣服、鞋子、配饰等,时尚还包含许多子细分市场,包括: ·Handbags/手提包 ·Belt Buckles/皮带扣 ·Belts/腰带 ·Collar Tips/领针 ·Fascinators & Headpieces/头饰和头盔 ·Gloves & Mittens/手套和连指手套 ·Hair Accessories/头饰 ·Handbag Accessories/手袋配件 ·Handkerchiefs/手帕 ·Hats/帽子 ·ID & Document Holders/证件夹 ·Key Chains, Rings & Finders/钥匙扣&吊环 ·Organizers & Day Planners/记事本&日程计划本 ·Scarves & Wraps/围巾&披肩 ·Shoe Charms/鞋子吊坠 ·Sunglasses & Fashion Eyewear/太阳镜& 时尚眼镜 ·Ties/领结 ·Umbrellas/雨伞 ·Wallets/钱包 ·Wristbands/护腕 2、医疗健康医疗健康是另一个有前途的利基市场,拥有许多可盈利的产品和巨大的利润空间。该类别下有许多子细分市场: ·Over-The-Counter Diabetic Aids/非处方糖尿病药物 ·Ear Care Products/耳部护理产品 ·Feminine Care & Hygiene Products/女性护理及卫生用品 ·First Aid Products/急救产品 ·Foot Creams & Treatments/足霜及护理 ·Hand Sanitizers/消毒杀菌洁手剂 ·Hot & Cold Therapies/冷热疗法 ·Medical Monitoring & Testing Equipment/医疗监控及检测设备 ·Over-The-Counter Medicine/非处方药 ·Pill Boxes & Pill Cases/药盒 ·Sexual Wellness Products/性健康产品 ·Sleeping Aids/助眠产品 ·Smoking Cessation Products/戒烟产品 ·Squeezable Stress Relievers/可压缩减压产品 ·Daily Living Aids/弱残人用品 ·Mobility Furniture & Fixtures/无障碍家具及装置 ·Mobility/Walking Equipment/移动及行走设备 ·Orthopedic Products & Supports/骨科产品及支架 ·Acupressure Supplies/按摩用品 ·Acupuncture Supplies/针灸用品 ·Aromatherapy Supplies/芳香疗法用品 ·Alternative Remedies Detox Pads/替代疗法排毒垫 ·Electrotherapy Devices/电疗法设备 ·Herbal Remedies & Resins/草药及树脂 ·Homeopathic Remedies/顺势疗法 ·Ion Foot Baths/离子足浴 ·Iridology Supplies/虹膜用品 ·Light Therapy Devices/光线疗法设备 ·Magnetic Therapy Devices/磁治疗设备 ·Neti Pots & Cleansers/洗鼻壶及清洁剂 ·Self-Help Audiovisuals/自助视听教具 ·Titanium Therapy Devices/钛治疗设备 ·Electric Toothbrushes/电动牙刷 ·Standard Toothbrushes/标准牙刷 ·Air & Water Dental Flossers/水牙线 ·Children's Oral Care Products/儿童口腔护理产品 ·Dental Floss & Flossers/牙线 ·Denture Care Products/假牙护理产品 ·Mouthwash/漱口水 ·Tongue Cleaners/舌头清洁 ·Toothbrush Replacement Heads/牙刷可更换刷头 ·Toothpaste/牙膏 ·Teeth Whitening Products/牙齿美白产品 ·Sexual Wellness Body Enhancing Devices/性健康身体增强设备 ·Condoms & Contraceptives/避孕套和避孕药 ·Sex Lubricants & Lotions/性润滑剂 ·Sexual Fantasy, Fetish & Sex Accessories/性幻想,恋物癖和性配件 ·Sex Toys/性玩具 ·Sexual Remedies & Supplements/性疗法和增补剂 ·Contact Lens Care Solutions/隐形眼镜护理液 ·Contact Lens Cases/隐形眼镜盒 ·Eyeglass Cases/眼镜盒 ·Eye Drops & Wash/眼药水及洗液 ·Eyeglass Cloths & Sprays/眼镜布和喷雾剂 ·Eyeglass Frames/镜框 ·Eyeglass Straps & Cords/眼睛带及绳 ·Eyepatches & Eyeglass Patches/眼罩及眼镜罩 ·Low Vision Magnifiers/低视力放大镜 ·Prescription Glasses/验光眼镜 ·Reading Glasses/老花镜 ·Eyeglass Replacement Lenses/研究更换镜片 ·Dietary Supplements/膳食补充剂 ·Dietary Supplement Accessories/膳食补充剂配件 ·Supplemental Energy Bars, Shakes & Drinks/补充能量棒,奶昔及饮品 ·Herb & Botanical Dietary Supplements/草药和植物性膳食补充剂 ·Dietary Sports Supplements/饮食运动营养补充品 ·Vitamin & Mineral Health Supplements/维生素和矿物质保健品 ·Weight Management Supplements/体重控制补充品 ·Appetite Control, Suppressants/食欲控制抑制剂 ·Body Fat Analyzers/身体脂肪分析仪 ·Weight Management Detox & Cleansers/体重管理排毒和清洁 ·Weight Management Fat Burners/体重燃脂器 ·Meal Replacement Drinks/代餐饮料 ·Weight Management Scales/体重秤 ·Weight Loss Kits & Accessories/减肥工具及配件 ·Weight Loss Program Foods/减肥食品 ·Weight Loss Supplements/减肥补充剂 3、珠宝珠宝一直以来都是高利润品类,这是一个专门针对女性的细分市场。尽管该品类的竞争同样激烈,但其众多子类别仍然利好: ·Engagement Rings/订婚戒指 ·Engagement & Wedding Ring Sets/订婚及结婚戒指套装 ·Wedding & Anniversary Bands/结婚及纪念日对戒 ·Bridal & Wedding Party Jewelry/新娘和婚宴珠宝 ·Fashion Anklets/脚链 ·Body Jewelry/贴身首饰 ·Fashion Bracelets/手链 ·Fashion Charms & Charm Bracelets/串饰及手链 ·Fashion Earrings/耳环 ·Fashion Eyeglass Chains & Holders/眼镜链和支架 ·Fashion Hair & Head Jewelry/头饰 ·Fashion Jewelry Sets/首饰套装 ·Fashion Necklaces & Pendants/项链和吊坠 ·Fashion Pins & Brooches/胸针 ·Fashion Rings/戒指 ·Fashion Toe Rings/脚戒 ·Fashion Wristbands/手镯 4、男装目前男装市场的潜力不容忽视,海外越来越多的男性开始注重穿着打扮。男装本身就是细分市场,其又很多细分市场: ·Men’s Casual Shirts/男士休闲衬衫 ·Men’s Dress Shirts/男士商务衬衫 ·Men’s T-Shirts/男士体恤衫 ·Men’s Athletic Apparel/男士运动装 ·Men’s Blazers & Sport Coats/男士运动夹克和运动外套 ·Men's Coats & Jackets/男士外套和夹克 ·Men's Jeans/男士牛仔裤 ·Men's Pants/男士裤装 ·Men's Shorts/男士短裤 ·Men's Sleepwear & Robes/男士睡衣和睡袍 ·Men's Socks/男士袜子 ·Men's Suits/男士西装 ·Men's Sweaters/男士毛衫 ·Men's Sweats & Hoodies/男士汗衫和卫衣 ·Men's Swimwear/男士泳衣 ·Men's Underwear/男士内裤 ·Men's Vests/男士背心 5、鞋子鞋子是另一个在全球普遍的利基市场。无论你在哪里销售,你都会发现鞋子的巨大市场。不同的国家、地区及场合都包含不同的流行款式,其子类别包括: ·Baby Shoes/婴儿鞋 ·Boy Shoes/男童鞋 ·Girl Shoes/女童鞋 ·Women’s shoes/女士鞋 ·Men's Shoes/男士鞋 6、手表市面上有很多不同类型的手表可出售。你甚至可以通过风格、人群等来进行区分: ·Antique Pocket Watches/古董怀表 ·Modern Pocket Watches/现代怀表 ·Pocket Watch Tools & Parts/怀表工具及零件 ·Pocket Watches/怀表 ·Key Ring Watches/钥匙链手表 ·Necklace Watches/项链手表 ·Nurse Watches/护士手表 ·Ring Watches/戒指表 ·Watch Batteries/手表电池 ·Wristwatch Bands/手表带 ·Watch Boxes, Cases & Winders/手表盒、表壳和上链条 ·Watch Parts, Tools & Guides/手表零件及工具 7、电子产品电子产品也是目前大热炙的利基市场之一,其包含众多子类别,包括电动牙刷、电动剃须刀以及手机配件等等。 ·Binoculars & Monoculars/双筒望远镜及单筒望远镜 ·Binocular Cases & Accessories/双筒望远镜盒及配件 ·Telescopes/望远镜 ·Telescope Parts & Accessories/望远镜配件 ·Binoculars &Telescopes /双筒望远镜及望远镜 ·Camera & Photo Accessories/相机及相片配件 ·Camera Drones/航拍无人机 ·Camera Drone Parts & Accessories/航拍无人机零件及配件 ·Camera Manuals & Guides/相机手册和指南 ·Digital Cameras/数码相机 ·Digital Photo Frames/数码相框 ·Film Photography Equipment/胶片摄影设备 ·Camera Flashes & Flash Accessories/照相机闪光灯及闪光灯配件 ·Camera Lenses & Filters/照相机镜头和滤光片 ·Photo Studio & Lighting Equipment/摄像工作室及照明设备 ·Camera Replacement Parts & Tools/相机可更换零件及工具 ·Camera Tripods & Supports/相机三脚架和支撑 ·Video Production & Editing Equipment/视频制作和编辑设备 ·Vintage Movie & Photography Equipment/复古电影及照片设备 ·Accessory Bundles for Camera and Camcorder/照相机和摄像机配件套装 ·Camcorder and Camera Batteries/摄像机和相机电池 ·Camera Battery Grips/相机电池握把 ·Camera Cables & Adapters/摄像机电缆和适配器 ·Camcorder Tapes & Discs/摄像机磁带和光盘 ·Camera & Camcorder Lights/照相机及摄像机灯 ·Camera Cases, Bags & Covers/相机盒、包、套 ·Camera Chargers & Cradles/相机充电器和支架 ·Camera Cleaning Equipment & Kits/照相机清洁设备和工具 ·Camera LCD Hoods/相机液LCD罩 ·Camera Memory Cards/相机内存 ·Camera Memory Card Cases/相机内存 ·Camera Memory Card Cases Readers & Adapters/相机内存卡盒读卡器和适配器 ·Camcorder Microphones/摄像机麦克风 ·Photo Albums & Storage Equipment/相册和存储设备 ·Camera Remotes & Shutter Releases/相机遥控器和快门开关 ·Camera Screen Protectors/相机屏幕保护器 ·Camera Straps & Hand Grips/相机背带和把手 ·Underwater Camera Cases & Housings/水下照相机外壳 ·Camera Viewfinders & Eyecup/相机取景器和镜圈 ·Camera & Photo Accessories/相机及相片配件 ·Camera Lenses/照相机镜头 ·Camera Lens Filters/镜头过滤器 ·Auxiliary/Conversion Camera Lenses/辅助或转换相机镜头 ·Camera Lens Filter Rings & Holders/相机镜头滤环和支架 ·Camera Lens Adapters, Mounts & Tubes/相机镜头适配器,支架和摄像管 ·Camera Lens Caps/镜头盖 ·Camera Lens Hoods/镜头遮光罩 ·Camera Tripods & Monopods/相机三脚架和单脚架 ·Camera Stabilizers/相机平衡器 ·Camera Tripod Heads/相机三脚架头 ·Vehicle Electronics & GPS/汽车电子及GPS ·Car GPS Units/汽车GPS设备 ·Car GPS Accessories & Tracking/汽车GPS配件和跟踪 ·12-Volt Portable Appliances in Consumer Electronics/12伏便携式电器消费电子产品 ·Car Alarms & Security/汽车警报及防盗 ·Car Audio in Consumer Electronics/汽车音响消费电子产品 ·Car Video Monitors/汽车视频监控 ·Car Audio & Video Installation Equipment/汽车影音安装设备 ·Car Electronics Accessories/汽车电子配件 ·Marine Audio in Consumer Electronics/船用音箱消费电子产品 ·Car Radar & Laser Detectors/汽车雷达和激光探测器 ·Cell Phones & Accessories- Electronics/手机及配件-电子产品 ·Batteries- Cell Phones & Accessories/电池-手机及配件 ·Cables & Adapters- Cell Phones & Accessories/电缆和适配器-手机及配件 ·Cases, Covers, & Skins- Cell Phones & Accessories/手机壳、手机套及外壳-手机及配件 ·Cell Phone Accessories- Cell Phones & Accessories/手机配件-手机及配件 ·Cell Phone Parts- Cell Phones & Accessories/手机零件-手机及配件 ·Cell Phones & Smartphones- Cell Phones & Accessories/手机及智能手机-手机及配件 ·Chargers & Cradles- Cell Phones & Accessories/充电器及底座-手机及配件 ·Headsets- Cell Phones & Accessories/耳机--手机及配件 ·Screen protectors- Cell Phones & Accessories/屏保-手机及配件 ·Smart Watches/智能手表 ·Cables & Connectors/电缆及接插件 ·Computer Components & Parts/电脑零组件 ·Desktops & All-In-Ones-/桌面&一体机 ·Drives, Storage & Blank Media/驱动器、存储和空白媒介 ·Enterprise Networking & Servers/企业级网络及服务器 ·Home Networking & Connectivity/家庭网络及服务器 ·Keyboards, Mice, & Pointing/键盘、鼠标和指向装置 ·Laptop & Desktop Accessories/笔记本电脑及台式机配件 ·Laptops & Netbooks/笔记本与上网本 ·Manuals & Resources/手册和资源 ·Monitors, Projectors & Accessories/显示器、投影仪和配件 ·Power Protection, & Distribution/功率保护装置及配电 ·Printers, Scanners, & Supplies/打印机及扫描仪 ·Software- Computer & Tablets/软件-电脑和平板电脑 ·Tablet & eBook Readers/平板和电子书阅读器 ·Tablet & eBook Readers Accessories/平板和电子书阅读器配件 ·Tablet & eBook Readers Parts/平板和电子书阅读器零件 ·Vintage Computing/老式计算机 8、游戏不管是智能手机上的简单游戏,还是功能强大的主机游戏或游戏机游戏,游戏主机及周边产品迅速增长,以下是一些能够给你带来巨大收益的游戏细分市场 ·Prepaid Gaming Cards/预付费游戏卡 ·Replacement Parts & Tools/替换零件及工具 ·Strategy Guides & Cheats/视频游戏策略指南和技巧 ·Video Game Accessories/视频游戏配件 ·Video Game Memorabilia/视频游戏纪念品 ·Video Game Merchandise/视频游戏商品 9、婴幼儿该利基主要针对刚出生的婴儿和蹒跚学步幼儿,你可以向新生儿父母出售很多不同玩具及配件等。 ·Baby Gear/婴孩用品 ·Baby Activity Centers/婴儿固定式活动中心 ·Baby Gyms & Play Mats/婴儿健身及游戏垫 ·Baby Jumpers/婴儿连体衣 ·Baby Swings/婴儿秋千 ·Baby Bouncers & Vibrating Chairs/婴儿吊椅及振动仪 ·Baby Playpens & Play Yards/婴儿护栏及游戏围拦 ·Baby Play Shades & Tents/婴儿游戏遮阳板和帐篷 ·Baby Walkers/婴儿学步车 ·Baby Monitors/婴儿监视器 ·Baby Proofing/婴儿防护设备 ·Baby Thermometers/婴儿温度计 ·Baby Bed Rails/婴儿床护栏 ·Baby Car Window Signs & Decals/婴儿车窗标志和贴花 ·Baby Hearing Protection Earmuffs/婴儿听力保护耳罩 ·Baby Safety Gates/婴儿安全门栏 ·Baby Shopping Cart Covers/婴儿购物车套 ·Toddler Safety Harnesses/学步安全带 ·Baby Scales/婴儿秤 ·Baby Bath Tubs/婴儿浴桶 ·Bath Tub Seats & Rings for Babies/浴缸座椅及浴盆环 ·Baby Bathing Accessories/婴儿沐浴配件 ·Baby Bathing & Grooming Gift Sets/婴儿沐浴和美容礼品套装 ·Baby Health & Grooming products/婴儿保健和美容产品 ·Baby Shampoos & Soaps/婴儿洗发水和香皂 ·Skincare for Babies/婴儿护肤品 ·Baby Towels & Washcloths/婴儿毛巾 ·Baby Wipe Warmers/婴儿湿巾加热器 ·Baby Wipes/婴儿湿巾 ·Baby Changing Pads & Covers/婴儿尿布垫 ·Baby Cloth Diapers/婴儿尿布 ·Diaper Bags/尿布袋 ·Diaper Covers/尿布套 ·Diaper Disposal Supplies/尿布处置用品 ·Diaper Stackers/尿布收纳袋 ·Baby Disposable Diapers/婴儿一次性尿布 ·Baby Swim Diapers/婴儿游泳尿布 ·Nursery Bedding Sets/儿童房床上用品套装 ·Crib Pillows/婴儿枕头 ·Nursery Blankets & Throws/儿童房毛毯和休闲毯 ·Nursery Bumpers/儿童房防护栏 ·Crib Netting & Canopies/婴儿床、蚊帐和檐篷 ·Cribskirts & Dust Ruffles/裙和防尘褶边 ·Decorative Nursery Pillows/装饰儿童房枕头 ·Crib Duvet Covers & Sets/婴儿床被套及套装 ·Crib Duvet Inserts/婴儿床羽绒被衬垫 ·Nursery Mattress Pads & Covers/儿童房床褥和床罩 ·Crib Pillowcases & Shams/婴儿床枕套和枕套 ·Nursery Quilts & Coverlets/婴儿棉被及床罩 ·Nursery Bed Sheets & Sets/婴儿床单及套装 ·Nursery Sleeping Bags & Sleep sacks/婴儿睡袋 ·Nursery Boxes & Storage/婴儿床护理盒及存储 ·Nursery Lamps & Shades/婴儿床灯及灯罩 ·Nursery Mats & Rugs/婴儿床垫和地毯 ·Nursery Mobiles/婴儿床活动玩具 ·Nursery Night Lights/婴儿床夜灯 ·Nursery Picture Frames/婴儿床相框 ·Nursery Wall Décor/婴儿房房墙面装饰 ·Nursery Wall Letters/婴儿墙面字母 ·Nursery Window Treatments/婴儿房窗户装饰 ·Bedside Sleepers/床边婴儿床 ·Baby Dressers/婴儿衣柜 ·Nursery Bassinets & Cradles/婴儿摇篮 ·Nursery Changing Tables/婴儿尿布更换台 ·Nursery Crib Mattresses/婴儿床床垫 ·Baby Moses Baskets/婴儿床篮 ·Nursery Furniture Sets/婴儿家具套装 ·Nursery Rockers & Gliders/婴儿摇椅和吊椅 ·Baby Bibs & Burp Cloths/婴儿围嘴 ·Baby Food/婴儿食品 ·Baby Booster Chairs/婴儿加高座椅 ·Baby Bottle Feeding/婴儿硅胶奶瓶 ·Baby Bottle & Food Warmers/婴儿奶瓶和食物加热器 ·Breastfeeding/Nursing/母乳喂养及护理 ·Baby Cups, Dishes & Utensils/婴儿杯、盘子和餐具 ·Baby Food Grinders & Blenders/婴儿食品研磨机和搅拌机 ·Baby High Chairs/婴儿高脚椅 ·Baby Pacifiers/婴儿奶嘴 ·Pacifier Clips & Cases/婴儿奶嘴夹 ·Baby Teethers/婴儿出牙嚼器 ·Potty Training/如厕训练 ·Pregnancy Pillows/怀孕枕头 ·Strollers/折叠式婴儿车 ·Baby Feeding Supplies/婴儿喂养用品 ·Bath Accessory Sets/浴室配件套装 ·Bath Caddies & Bathroom Storage Equipment/沐浴用品架、浴室存储设备 ·Bathmats, Rugs & Toilet Covers/浴垫、地毯和马桶盖 ·Medicine Cabinets/药品柜 ·Bathroom Mirrors/浴室镜 ·Non-Slip Bathroom Appliques & Mats/防滑浴室贴花和垫子 ·Bathroom Scales/浴室磅秤 ·Bathroom Shelves/浴室架 ·Shower Curtains/浴帘 ·Shower Curtain Hooks/浴帘挂钩 ·Bathroom Soap Dishes & Dispensers/浴室肥皂碟和分配器 ·Tissue Box Covers/纸巾袋 ·Toilet Brushes & Sets/马桶刷及套装 ·Toilet Paper Storage & Covers/厕纸存储及保护套 ·Toothbrush Holders/牙刷架 ·Bath Towels & Washcloths/浴巾和毛巾 ·Bathroom Tumblers/浴室玻璃杯 ·Wall Hooks & Hangers/墙钩和衣架 10、床上用品床上用品同样销路很好。一些新奇且样式流行的产品尤其受欢迎。 ·Bed Pillows/床上枕头 ·Bed Skirts/床裙 ·Blankets & Throws/毯子和毛毯 ·Bed Netting & Canopies/蚊帐和檐篷 ·Comforters & Bedding Sets/棉被和被套 ·Decorative Bed Pillows/装饰床上枕头 ·Duvet Covers & Bedding Sets/被套和床上用品 ·Mattress Pads and Feather Beds/床垫和羽绒床 ·Pillow Shams/绣花枕套 ·Quilts, Bedspreads & Coverlets/棉被、床罩和床罩 ·Sheets & Pillow cases/床单枕套 11、家具家具是室内装饰中重要的部分,消费者喜欢挑选一些时髦又实用的家具来设计和装饰他们的家。 ·Armoires & Wardrobes/大型衣橱和衣柜 ·Bar Carts & Serving Carts/酒吧推车和服务推车 ·Bar Stools/高脚椅 ·Bean Bags & Inflatable Furniture/带吸盘挂件及充气家具 ·Beds & Mattresses/床和床垫 ·Bedroom Furniture Sets/卧室家具套装 ·Benches & Stools/椅子和长凳 ·Bookcases/书架 ·Cabinets & Cupboards/橱柜 ·CD & Video Racks/CD和视频架 ·Chairs/椅子 ·Home Office Furniture/家庭办公家具 ·Dining Furniture Sets/餐厅家具套装 ·Dressers & Chests of Drawers/梳妆台和抽屉柜 ·Entertainment Centers & TV Stands/电视支架、电视柜 ·Futons, Frames & Covers/日式床垫、框架、床罩 ·Nightstands/床头柜 ·Ottomans, Footstools & Poufs/脚垫、脚凳和坐垫 ·Screens & Room Dividers/屏风和隔断 ·Sideboards & Buffets/餐具柜 ·Furniture Slipcovers/家具沙发套 ·Sofas, Loveseats & Chaises/沙发、两人沙发及椅子 ·Tables/桌子 ·Trunks & Chests/后备箱&箱子 ·Vanities & Makeup Tables/梳妆台与化妆桌 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