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中国高翻团队倾力之作

全文字数：1371字

阅读时间：12分钟

上期翻译答案

The lack of attention to women’s healthmeansthere has been little innovation in treatments for unwanted pregnancies and for problems that can be very debilitating, such as endometriosis — which causes severe period pain — and symptoms of menopause.

缺乏对女性健康的关注意味着在治疗意外怀孕和严重衰竭类问题，如导致严重痛经的子宫内膜异位症和更年期症状等方面几乎没有创新。

1.debilitate: to make an organization or system less effective or powerful

《本期内容》

双语阅读

Whether on retailers’ own platforms or through third-party price tracking services, today’s consumers often have access to detailed information regarding changes in a product’s price over time. But how does this visibility influence their purchasing decisions?

无论是在零售商自己的平台上，还是通过第三方价格跟踪服务，如今消费者通常都能获得商品根据时间变化的价格的详细信息。但是人们获知价格变化是如何影响他们的购买决策的呢?

Through a series of studies, the authors found that buyers are more likely to buy now if they see a single large price decrease or a series of smaller price increases, because they’ll assume that the price willgo upif they wait.

作者通过一系列的研究发现，如果购买方看到的是单次大降价或一系列小幅涨价，他们更有可能现在购买，因为他们会认为如果等待下去，价格未来会上涨。

Conversely, they’re more likely tohold offon buying if they see a single large price increase or a series of smaller decreases, because they’ll assume the price will fall. As such, they argue that sellers should consider this effect when pricing their products, while buyers should recognize and question this natural tendency — to expect pricestreaksto continue and single large changes to reverse — before acting on it.

相反，如果他们看到商品出现单次价格大幅上涨或出现一系列小幅下降，他们更有可能推迟购买，因为他们会认为价格将会下跌。因此，研究人员认为，卖家在为产品定价时应该考虑这种影响，而买家在做出购买行为前，应该认识到并质疑这种自然趋势——认为价格会维持原来变化的趋势，单次重大变化会出现逆转。

Of course, there arecountlessfactors that influence both consumers’ decisions around whether and when to buy and sellers’ decisions around how to price their products. But it’s important for both sides to recognize the key role that expectations play in influencing these decisions.

当然，有无数的因素影响着消费者决定是否购买、何时购买，以及影响卖家如何为他们的产品定价。但很重要的是，双方都要认识到，预期在影响这些决定方面发挥了关键作用。

As historical price data becomes increasinglyavailablethrough both retailers’ own platforms and third-party price tracking services, managers and consumers alike will benefit from acknowledging how both the direction and frequency of historical price shifts influence our assumptions regarding how the price is likely to change going forward — and whether or not it’s worth buying now.

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本文节选自：Harvard Business Review（哈佛商业评论）

发布时间：2023.01.20

作者：Ioannis Evangelidis

原文标题：Research: How Price Changes Influence Consumers’ Buying Decisions

词汇积累

1.streak

英/ striːk /美/ striːk /

n.条纹，条痕；（尤指不好的）性格特征；（成功或幸运的）一段时间，一阵子；公共场合裸跑；（细菌在固体培养基上的）画线；一缕缕（浅色头发）；一道（亮光）

v.飞快地移动，疾行；在（表面）布满条纹；（在公共场所）裸奔；使（头发）染上不同的颜色，挑染；（用针或药签在固体培养基表面）画线（接种细菌）

2.available

英/ əˈveɪləb(ə)l /美/ əˈveɪləb(ə)l /

adj.可用的，可获得的；有空的，有闲暇的；未婚的，单身的

3.countless

英/ ˈkaʊntləs /美/ ˈkaʊntləs /

adj.无数的，数不尽的

词组搭配

1.go up 增长；上升；被兴建起来

2.hold off 拖延；不接近；不使……接近

写作句总结

原句：there are countless factors that influence both consumers’ decisions around whether and when to buy and sellers’ decisions around how to price their products.

结构：There are countless factors that influence...

例句：There are countless factors that influence the accuracy of the assessment of a company's value when completing the entire process of an M&A transaction.

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