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《商务英语阅读》(第二版)(上、下)根据北京外国语大学多年的商务英语教学与研究经验编写而成,旨在培养英语技能与商务专业知识兼备的复合型、应用型人才,可供商务、经贸等方向英语专业学生和商务英语专业学生使用。本书特点如下:1. 以商务相关专业学生的需求为核心,在训练英语阅读技能的同时,系统介绍商务相关知识和理论;2. 选材新颖、内容丰富、时代性强,集精读和泛读特点为一体,便于灵活安排课堂教学;3. 练习形式多样,口头报告、课堂讨论、小组活动、案例研究、书面分析报告等注重教学互动,在提高英语阅读能力的同时,兼顾英语写作和口语能力的培养。 彭萍,获北京大学博士学位,现任北京外国语大学副教授、专用英语学院副院长。已出版专著7部、译著7部,发表学术论文30余篇,主编、参编教材多部。朱梅萍,北京外国语大学专门用途英语学院教授、中国外语教育研究会专门用途英语专业委员会常务理事、北外专门用途英语研究中心主任、《中国ESP研究》期刊执行主编。编写英语和商务英语教材9本,发表学术论文10余篇。 Contents Unit 1 Globalization ...........................................................................1 Text A Outsourcing Innovation ...............................................................3 Text B Building Your Company’s Capabilities Through Global Expansion .......................................................................10 Unit 2 Cross-cultural Communication in Business ......................18 Text A Cultural Intelligence ...................................................................20 Text B The Concept of Framing in Cross-cultural Communication …..28 Unit 3 Competition ............................................................................36 Text A Competing in the Age of Omnichannel Retailing ......................38 Text B (Still) Made in Japan ...................................................................45 Unit 4 E-commerce ...........................................................................53 Text A What Matters Most in Internet Retailing ....................................55 Text B Amazon’s Wholesale Slaughter ..................................................63 Unit 5 Trade ........................................................................................70 Text A From Singapore to the World .....................................................72 Text B One-Stop Solution ......................................................................80 Unit 6 Financial Institutions ...............................................................88 Text A Introduction: Types of Financial Institutions and Their Roles .................................................................................90 Text B The IMF and the World Bank: How Do They Differ? ...............99 Unit 7 Emerging Markets ..................................................................106 Text A Mobilizing for Growth in Emerging Markets .............. 内容简介: 《商务英语阅读》(第二版)(上、下)根据北京外国语大学多年的商务英语教学与研究经验编写而成,旨在培养英语技能与商务专业知识兼备的复合型、应用型人才,可供商务、经贸等方向英语专业学生和商务英语专业学生使用。本书特点如下:1. 以商务相关专业学生的需求为核心,在训练英语阅读技能的同时,系统介绍商务相关知识和理论;2. 选材新颖、内容丰富、时代性强,集精读和泛读特点为一体,便于灵活安排课堂教学;3. 练习形式多样,口头报告、课堂讨论、小组活动、案例研究、书面分析报告等注重教学互动,在提高英语阅读能力的同时,兼顾英语写作和口语能力的培养。 作者简介: 彭萍,获北京大学博士学位,现任北京外国语大学副教授、专用英语学院副院长。已出版专著7部、译著7部,发表学术论文30余篇,主编、参编教材多部。朱梅萍,北京外国语大学专门用途英语学院教授、中国外语教育研究会专门用途英语专业委员会常务理事、北外专门用途英语研究中心主任、《中国ESP研究》期刊执行主编。编写英语和商务英语教材9本,发表学术论文10余篇。 目录: ContentsUnit 1 Globalization ...........................................................................1 Text A Outsourcing Innovation ...............................................................3 Text B Building Your Company’s Capabilities Through Global Expansion .......................................................................10 Unit 2 Cross-cultural Communication in Business ......................18 Text A Cultural Intelligence ...................................................................20 Text B The Concept of Framing in Cross-cultural Communication …..28 Unit 3 Competition ............................................................................36 Text A Competing in the Age of Omnichannel Retailing ......................38 Text B (Still) Made in Japan ...................................................................45 Unit 4 E-commerce ...........................................................................53 Text A What Matters Most in Internet Retailing ....................................55 Text B Amazon’s Wholesale Slaughter ..................................................63 Unit 5 Trade ........................................................................................70 Text A From Singapore to the World .....................................................72 Text B One-Stop Solution ......................................................................80 Unit 6 Financial Institutions ...............................................................88 Text A Introduction: Types of Financial Institutions and Their Roles .................................................................................90 Text B The IMF and the World Bank: How Do They Differ? ...............99 Unit 7 Emerging Markets ..................................................................106 Text A Mobilizing for Growth in Emerging Markets .............. |
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