wordpress优化

wordpress优化

Search engine optimisation (SEO) is the act of making your web content easy for search engines to find and understand. The better you optimise, the easier it is for Google, Bing, Safari and other engines to see how relevant your content is to someone’s search. A well-optimised site can increase the chances of your web pages and posts ranking highly in search results, boosting the number of visitors to your site. In this post, we’ll explain a few simple things you can do to optimise your content.

搜索引擎优化(SEO)的作用是使您的Web内容易于搜索引擎查找和理解。 您越乐观，Google，Bing，Safari和其他引擎查看您的内容与某人的搜索的相关性就越容易。 一个经过优化的网站可以增加您的网页和帖子在搜索结果中排名很高的机会，从而增加了网站访问者的数量。 在这篇文章中，我们将说明您可以做一些简单的事情来优化内容。

Before you can begin to optimise your site, you have to have an understanding of the nature of keywords and key phrases. Keywords and key phrases are the specific words people use when searching the internet. For example, if someone wanted to purchase a bike for their daughter they would probably search for ‘girls bikes’ or ‘girls cycles’.  In addition, they may add other criteria to make the search more specific, such as, ‘cheap girls bikes with stabilisers’ or ‘cheap bikes for girls with stabilisers’.

在开始优化站点之前，您必须了解关键字和关键短语的性质。 关键字和关键词是人们搜索互联网时使用的特定单词。 例如，如果某人想为自己的女儿购买自行车，他们可能会搜索“女童自行车”或“女童自行车”。 此外，他们可能会添加其他条件以使搜索更加具体，例如“带稳定器的廉价女孩自行车”或“带稳定器的廉价女孩自行车”。

When a person submits a search query, search engines look for web pages which contain those keywords or phrases, looking for the best match. Although keywords and phrases are not the only criteria they take into consideration, those web pages which are optimised for those keywords will usually rank higher than those that do not.

当某人提交搜索查询时，搜索引擎将查找包含这些关键字或短语的网页，以寻找最匹配的网页。 尽管关键字和短语不是它们考虑的唯一标准，但是针对这些关键字进行了优化的网页通常会比不包含这些网页的排名更高。

As a website owner, one of your tasks will be to make sure that you know which relevant keywords and phrases are being used by searchers on the internet so you can include them in your content. You can do this by using Google’s Keyword Planner.

作为网站所有者，您的任务之一就是确保您知道互联网上搜索者正在使用哪些相关的关键字和短语，以便可以将其包含在内容中。 您可以使用Google的关键字规划师来做到这一点。

As you can see from the image below, taken from the keyword Planner, some keywords are used far more frequently than others.

从下面的图片中可以看到，该图片取自关键字Planner，某些关键字的使用频率远高于其他关键字。

By looking at the chart above, you can clearly see that most people search for ‘cheap girls bikes’ and that the numbers searching for ‘low cost girls bikes’ are so small Google can’t even quantify them.  For a website owner, this research is gold dust. It means that you know which keywords are going to generate business and which ones will not. As a result, you know which terms to include in your web content to get ranked more highly.

通过查看上面的图表，您可以清楚地看到，大多数人都在搜索“廉价女孩自行车”，而搜索“低成本女孩自行车”的数字是如此之小，Google甚至无法量化。 对于网站所有者来说，这项研究是金尘。 这意味着您知道哪些关键字将产生业务，哪些关键字则不会。 结果，您知道要在网页内容中包含哪些字词才能获得更高的排名。

Now that you understand how keywords and phrases work and have researched which terms to use, you can begin to optimise your page or post title.

既然您已经了解了关键字和短语的工作原理，并且已经研究了要使用的术语，那么您就可以开始优化页面或帖子标题了。

You should always include the keywords in your title and place them as near to the beginning as possible. The reason for this is that search engines see titles as an indicator of the web page’s content. If the term is important enough to be in your title and near the beginning, it means that the content should be focused around that keyword.

您应该始终在标题中包含关键字，并将其尽可能地靠近开头。 原因是搜索引擎将标题视为网页内容的指示。 如果该术语足够重要，可以出现在标题中并且要放在开头，则表示内容应围绕该关键字。

Using our bike example, above, our title should be something like ‘Cheap Girls Bikes For Sale with Stabilisers.’

使用上面的自行车示例，我们的标题应该类似于“与稳定器一起出售的便宜女孩自行车”。

You should always remember that search engines have limits on the number of characters they display in search results (this varies depending upon the query and on the device being used), so it is important to keep your title short. As a rule, you should aim to do the following:

您应该永远记住，搜索引擎对它们在搜索结果中显示的字符数有限制(这取决于查询和所使用的设备)，因此，保持标题简短很重要。 通常，您应该努力做到以下几点：

a) Keep the title to less than 55 characters

a)标题少于55个字符

b) Make sure that it makes sense, as people will need to read and understand it

b)确保它有意义，因为人们将需要阅读和理解它

c) The more important they keywords or phrase, the nearer to the beginning it should go

c)关键字或词组越重要，它应该越靠近开头

After looking at the title, the next area that a search engine will focus on is the meta description. A meta description is a brief description of the content of your web page and is usually presented to searchers as a ‘snippet’ underneath the title in search results.

查看标题后，搜索引擎将关注的下一个区域是元描述。 元描述是对网页内容的简短描述，通常在搜索结果标题下方以“摘要”的形式呈现给搜索者。

Meta descriptions can be created using HTML, but the easiest way to create them with WordPress is to use the free Yoast SEO plugin. Yoast provides you with an input area where you can type your meta description. It will also tell you how well you have optimised the meta description.

可以使用HTML创建元描述，但是使用WordPress创建元描述的最简单方法是使用免费的Yoast SEO插件 。 Yoast为您提供了一个输入区域，您可以在其中输入元描述。 它还将告诉您优化元描述的程度。

Bearing in mind that the meta description will need to be written in a user-friendly way, it should contain your keyword or phrase near the beginning and also include any other important information that is likely to get searchers to click through to your site.

请记住，元描述将需要以一种用户友好的方式编写，它应该在开头附近包含您的关键字或词组，还应包含任何其他可能会使搜索者点击进入您的网站的重要信息。

Meta descriptions should be a maximum of 156 characters in length – anything else will be cut off. As a result, they need to be written concisely.

元描述的最大长度为156个字符-其他任何内容都将被截断。 结果，它们需要简洁地编写。

Once you have optimised the meta description, you will then need to optimise the content of your web page or post.

优化元描述后，您将需要优化网页或帖子的内容。

The first thing you should do is to make sure that you have the keyword or phrase placed in the first paragraph of the content. Search engines pay special attention to first paragraphs because they usually function as an introduction, telling the reader what the rest of the page will be discussing. If they keyword isn’t in the introduction, it’s unlikely to be an important element of the content and so the search engine won’t rank it as highly.

您应该做的第一件事是确保在内容的第一段中放置关键字或短语。 搜索引擎特别注意第一段，因为它们通常起介绍作用，告诉读者页面其余部分将要讨论的内容。 如果关键字不在引言中，则它不太可能成为内容的重要元素，因此搜索引擎不会将其排名很高。

The second factor is to improve the keyword density. Keyword density is the percentage of times a keyword or phrase occurs in the content of a web page. Generally speaking, if your keyword has a high density a search engine is more likely to see your page as being relevant. Our bikes’ page, therefore, should have the term ‘cheap girls bikes’ used sporadically throughout the piece.

第二个因素是提高关键字密度。 关键字密度是关键字或短语在网页内容中出现的次数的百分比。 一般来说，如果您的关键字具有很高的密度，则搜索引擎更有可能认为您的页面具有相关性。 因此，在我们的自行车页面上，应在整篇文章中偶尔使用“便宜女孩自行车”一词。

However, you need to be careful here. If you deliberately overuse the keyword in a bid to get search engines to rank you more highly, you are using a technique called ‘keyword stuffing’. This can lead to your page being ignored by search engines or, at worst, lead you to being penalised and having your whole site disappear from any search results. Luckily, the Yoast SEO plugin will inform you if you have a high enough keyword density and tell you if you are overusing a keyword. If you do not use Yoast, you should err on the side of caution and only use keywords naturally within your content.

但是，您在这里需要小心。 如果您故意过度使用关键字以使搜索引擎将您的排名提高到更高，则您正在使用一种称为“关键字填充”的技术。 这可能导致您的页面被搜索引擎忽略，或者更糟的是，导致您受到处罚，并使整个网站从任何搜索结果中消失。 幸运的是，Yoast SEO插件会在关键字密度足够高时通知您，并告诉您是否过度使用了关键字。 如果您不使用Yoast，则应谨慎行事，仅在内容中自然使用关键字。

The final element of optimisation within the content is to include alternative keywords and what are known as long tail keywords. Alternative keywords are less popular keywords that still have a lot of searches. If you look at the research we undertook with Google Keyword Planner at the beginning of this article, you will notice that the two most searched for terms were ‘cheap girls bikes’ and cheap bikes for girls’. We chose ‘cheap girls bikes’ as our focus keyword because it was likely to generate more traffic. However, we should also use ‘cheap bikes for girls’ within the content to give the page a chance at ranking for that term too.

内容中优化的最后一个元素是包括替代关键字和所谓的长尾关键字。 替代关键字是不太受欢迎的关键字，但仍具有大量搜索。 如果您看一下本文开头我们与Google关键字规划师一起进行的研究，您会发现搜索最多的两个词是“便宜的女孩自行车”和便宜的女孩自行车。 我们选择“便宜女孩自行车”作为我们的重点关键字，因为它可能产生更多的点击量。 但是，我们还应该在内容中使用“女孩廉价自行车”，以便该页面也有机会对该词进行排名。

Long-tail keywords are longer, specific phrases that people might search for, for example, ‘cheap bikes for young girls’, ‘best cheap girls bikes deals’ or ‘bargain cheap bikes for young kids’. Long tail keywords are not searched for in high numbers and so not many website owners spend time optimising for them. However, if you have included them in your content when others haven’t, you are more likely to rank more highly in those searches. Optimising for long-tail keywords can be a very useful technique for websites which don’t rank very well for high traffic keywords.

长尾关键词是更长的，特定的短语，人们可能会搜索这些短语，例如“为年轻女孩提供的廉价自行车”，“最便宜的女孩优惠的自行车交易”或“为年轻的孩子讨价还价的廉价自行车”。 长尾关键词没有被大量搜索，因此很少有网站所有者会花时间对其进行优化。 但是，如果您在其他内容未包含它们的情况下将它们包含在内容中，则您更有可能在这些搜索中获得更高的排名。 对于长流量关键字来说，对于排名不太理想的网站，优化长尾关键字可能是一种非常有用的技术。

You should always use subtitles to divide up longer web content as it helps readers navigate more easily through your page. For SEO purposes, it is not necessary to have your main keyword in every subtitle; it can even be counter-productive to do so. However, your subtitles should do two things: firstly, they should accurately summarise the section of content which follows and secondly, they should be displayed as h2 headers. If your subtitle relates to your main title, the search engine will see this as a positive when ranking your site. However, it will only know it is a subtitle if it is formatted using a h2 tag.

您应该始终使用字幕来划分较长的Web内容，因为它可以帮助读者更轻松地浏览页面。 出于SEO的目的，不必在每个字幕中都使用您的主要关键字； 这样做甚至可能适得其反。 但是，您的字幕应该做两件事：首先，它们应该准确地总结随后的内容部分，其次，它们应该显示为h2标头。 如果您的副标题与您的主标题相关，则在对网站进行排名时，搜索引擎会将其视为肯定。 但是，只有使用h2标签对其进行格式化，它才会知道它是字幕。

You can create a h2 header very simply in WordPress. All you have to do is highlight the subtitle text, click on the format text drop-down box and select ‘Heading 2’.

您可以非常简单地在WordPress中创建h2标头。 您所需要做的就是突出显示字幕文本，单击格式文本下拉框，然后选择“标题2”。

The information provided in this article will have given you a much better understanding of how to optimise the content of your web pages and posts for search engines. You should:

本文提供的信息将使您更好地了解如何优化搜索引擎的网页和帖子的内容。 你应该：

a) Understand how to research and find relevant keywords

a)了解如何研究和找到相关的关键字

b) Be able to write more effective titles, subtitles and meta descriptions

b)能够撰写更有效的标题，字幕和元描述

C) Know how to embed keywords within pages and posts without resorting to keyword stuffing

C)知道如何在不使用关键字填充的情况下将关键字嵌入页面和帖子中

You should also be aware that although optimising the content of your posts will help improve your chances of ranking more highly, it is only one of many factors that search engines use to rank search results.

您还应该意识到，尽管优化帖子的内容将有助于提高排名的机会，但这只是搜索引擎对搜索结果进行排名的众多因素之一。

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翻译自: https://www.eukhost.com/blog/webhosting/5-seo-tips-for-optimising-wordpress-posts/

wordpress优化