SOJERN TRAVELER PLATFORM (STP) AD SPECIFICATIONS. Display. Acceptable Media Types. .gif,.jpg,.png,.swf, and HTML5. General Guidelines

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1 Display Online Ad Sizes 300 x x x x 600 Acceptable Media Types.gif,.jpg,.png,.swf, and HTML5 40k General Guidelines All ad units must launch a new browser window when clicked Ads can continue to loop for a maximum of 15 seconds Accepted ad tag formats: JavaScript or iframe Audio must be user initiated with a clearly present on/off button Must be served by a 3rd party vendor Video must be IAB VAST-compliant Video/Audio must be user-initiated How To Add ClickTAGs 1. Create a new layer in the timeline. Make sure it s the top layer 2. Using the Rectangle Primitive Tool, create a box over the entire banner ad. Make the fill color white and the alpha to 0% 3. Right click on the box and click on Convert to Symbol 4. Name your symbol ClickTAG and set the type to Button 5. Right click on your newly created Symbol and select Actions 6. Inset the following code into the actions panel: on (release) { geturl (clicktag, _blank ); } In-Banner Video Guidelines Flash Banner Ad Guidelines Rich media must be served by a 3rd party vendor Lead Time: Three business days for standard creative; five business days for rich media All 3rd party tags are required to serve from secure servers (https). In addition, any image, pixel or video that is called during the serving of the creative must originate from a secure server Max file size 100k Ads cannot expand Max 24 FPS (frames per second) Flash publish settings must be version 10.1 or below, using ActionScript 2.0 or 3.0 and the use of the industry standard clicktag. Follow these instructions to add a clicktag to your banner ad. Ads can animate for 15 seconds maximum. Flash Banner Lead Time An initial ad concept will be created for one ad size. Once approved, the other two ads will be designed. Please allow enough time for client feedback One animated banner ad will require three business days A set of ads (300 x 250, 160 x 600, 728 x 90) will require 5 business days Two sets of ads (two design concepts of the a 300 x 250, 160 x 600, 728 x 90 size ads) will require at least seven business days

2 Video Supported Ad Formats Pre-roll, mid-roll, and post-roll video ads with or without a companion Support VAST 2.0 and VPAID 1.0 standards Support Click- to- play and Autoinitiated formats 15-second, 30-second, and 60- second ads Interactive pre- roll (VPAID only) In- Banner (Display) In- Stream (In Player, In App) Skippable VAST 2.0 Linear (30- & 60- second) ads* User has the option to skip the ad after 5 seconds of play. Exclusive to AdX (DoubleClick) inventory only. FLV, MP4, WEBM, MPEG- 1, MPEG- 2, OGG, MOV, WMV, and MKV creative files are supported. One FLV file is required per creative. FLV, WEBM and MP4 files are required for HTML5 player inventory. Any supported ad format must use a 4:3 or 16:9 aspect ratio (640 x 480, or 640 x 360 preferred). For 15-second and 30-second video ads, file size should be less than or equal to 5 MB For 60- second video ads, file size should be less than or equal to 10 MB For companion banner ads, max file size is 40K Devices Desktop (:15, :30, :60) Smartphone (:15) Tablet (:15) Ad Serving First-party video ad server Approved third-party ad servers All 3rd party tags are required to serve from secure servers (https). In addition, any image, pixel or video that is called during the serving of the creative must originate from a secure server. Companion Banner Ads 300x250 Most common size supported by inventory (recommended) 300x60 Less common size supported by inventory (primarily used on YouTube) Click tracking for companion banners is not supported when served by third-party ad servers. Additional Specifications Video bit rate: 600 kbps Maximum video frame rate: 30 fps Audio codec: MP3 Targeting Audience/Behavioral/Contextual/Demographic Day-part Device Geo (country, region, postal code & dma) Playback method (user vs. auto) Retargeting past impression/click & pixel Site lists via TLD & sub-domains Techno-graphic OS, browser & connection type Video player size Viewability Mobile In- Stream Video for Apps VAST Standard only; video ads appear while user is engaged with app content 15-second pre-roll only MP4 creative file supported Each video ad can have one companion ad (not guaranteed across all inventory).

3 Facebook Exchange - Right-Hand Column Image Size 600 x 315 recommended (minimum of 254 x 133 pixels) Consistent Aspect Ratio 1.91:1 Title 25 character maximum (including spaces); no special characters Body Copy 90 character maximum (including spaces); no special characters Link Title and image link to client specified url All images used for Right-Hand Column ads must contain less than 20% of text Variations At least 5 different images, titles and body copies are required for optimization purposes View Tags For impression tracking, please provide a secure (https) 1 x 1 pixel Tag must not drop more than one cookie Size of cookie is less than 1024 characters (1 kb) Tag does not redirect more than once Sample view tag: view/ /direct/01/ FBX servers receive a response from the tag server in less than 1 second

4 Facebook Exchange - News Feed Image Size 1200 x 627 (best quality) 200 x x 209 Message 90 character maximum (including spaces); no special characters Name 25 character maximum (including spaces); no special characters Domain URL/ Caption 50 character maximum Description 250 character maximum 800 x 418 For impression tracking, please provide a secure (https) 1 x 1 pixel Tag must not drop more than one cookie Size of cookie is less than 1024 characters (1 kb) Social elements appear directly below the ad unit and are visible with each insertion. Notifications of comments, viral engagement, insights and communication can be moderated on your unpublished News Feed Ad on your Facebook page (with proper admin rights). Provide advertising-level permission on Facebook: View Tags Viral Propensity Prerequisites to Go Live Tag does not redirect more than once Sample view tag: view/ /direct/01/ FBX servers receive a response from the tag server in less than 1 second When users like a comment on a News Feed ad, it will trigger viral impressions of that ad in their friends News Feeds. These viral impressions will never fire view tags, but will result in more outbound clicks that fall on the landing page from that ad. This benefit ( free outbound clicks) is the only value that social distribution provides to FBX. Within Facebook, add as an approved advertiser. You can do this by navigating to the Admin Panel on your brands Facebook Page. Select Edit Page and click Manage Admin Roles from the drop-down menu. In the empty slot, enter the address and switch the type to Advertiser. Facebook Exchange - News Feed General Guidelines FBX only supports News Feed ads on desktop browsers Choose clear images with colors that look vivid against Facebook s blue and white Create texts with a clear Call To Action Run promotions and test free offers, discounts or loyalty programs to drive sales Capitalize words that draw attention: FREE or SALE Create multiple variations of the ads for A/B testing There are user-level caps that prevent users from seeing too many ads consecutively, overall, and from a specific page on a given day. For that reason, we highly recommend running News Feed in conjunction with Right-Hand Column

5 AD SPECIFICATIONS Mobile - Targeting Cookies Cookies are not supported on mobile applications and third party cookies are not supported across some mobile browsers (ios/safari). This means that retargeting and behavioral targeting cannot be supported consistently for mobile advertising, as is the norm for display. In addition, cross device user targeting is not yet available. Technographic Mobile device, OS, manufacturer, and model Connection Speed Mobile Carrier Location Country to Postal Code Geofencing Location Context (Factual) Language Day-part Inventory Mobile web vs. Apps Content Category Contextual Brand Safety Page Quality Demographic Age and Gender HHI (Verizon data) Retargeting Impression Click Mobile - Sojern Ad Sizes 120 x x x x x x x x x x x x 80 Acceptible Media Types.gif,.jpeg,.png, and HTML5 Maximum File Size 30k Submission Standards - General Ads All creative requires a 1-pixel border Maximum animation = 15 seconds No floating or pop-up creative accepted Response Mechanisms Tap to Call: Initiate phone call Tap to App Store: Open platform s App Store or marketplace Tap to Map: Launch map app with preset destination Submission Standards - Third-Party Tracking Unwrapped 1 x 1 third-party redirect tags supported for both impression and click tracking Sojern hosted creative is eligible for inventory that does not accept JavaScript. For ex: in-app inventory on DoubleClick Ad Exchange (AdX) All 3rd party tags are required to serve from secure servers (https). In addition, any image, pixel or video that is called during the serving of the creative must originate from a secure server Tap to Web: Redirect user to landing page on mobile site

6 Mobile - Third Party Server Ad Sizes 120 x x x x x x x x x 90 Acceptable Media Types Standard banner (using simple HTML tags) Expandables: Ad unit expands to an interactive rich media experience when tapping creative Maximum File Size 30k 168 x x x 80 Submission Standards - General Ads All creative requires a 1-pixel border All third-party redirect tags supported for both impression and click tracking Maximum animation = 15 seconds No floating or pop-up creative accepted Submission Standards - Third-Party Tracking 1 x 1 third-party redirect tags supported for both impression and click tracking Third-party hosted creative is not eligible for inventory that does not accept JavaScript All 3rd party tags are required to serve from secure servers (https). In addition, any image, pixel or video that is called during the serving of the creative must originate from a secure server Certified Third-Party Server Standard images: DART, Celtra, MediaMind Mobile rich media: Celtra Recommended maximum ad unit expansion dimensions are: Smart phone 320 x 480 and Tablet 1024 x 768 Rich Media Ad Unit Guidelines After user taps to engage with an ad, there are no limitations for video or audio duration or looping Response Mechanisms Close button is required for tap to expand ads Support for all components and custom interactions from Celtra

7 IAB Rising Star Ad Units Ad Sizes Billboard: 970 x 250 Portrait: 300 x 1050 Filmstrip: 300 x 600; additional frames (x5) 300 x 3000 All 3rd party tags are required to serve from secure servers (https). In addition, any image, pixel or video that is called during the serving of the creative must originate from a secure server. Billboard 970 x 250 Large Billboard With Full Closeability This large, front and center interactive ad unit is designed to catch the viewer s attention immediately. It s page-top position offers more space and greater functionality for video, animation and interaction. The Billboard offers a large, prominently placed blank canvas allowing advertisers to tell their stories. For detailed specifications and style guide please refer to: Portrait 300 x 1050 With Three Expandable Apps (One Large And Two Small) The Portrait is a high impact, advanced in-banner ad unit that offers prominent branding and large real estate to capture the user s attention. The large canvas is segmented into three units (apps) that can be customized to include several highly interactive features and content. These interactive elements provide the user with an immersive 300 x 1050 ad experience. Using this format provides clear content hierarchy, presenting a highly visual, eye-catching experience in the top module, and interesting supplementary functionality in the two secondary units. For detailed specifications and style guide please refer to: Filmstrip 300 x 3000 In-Page Display Area: 300 x 600 The Filmstrip enables enhanced creative story-telling capabilities within a single ad creative. The viewer sees the initial 300 x 600 frame and can navigate within the Filmstrip to explore and interact with the ad unit. Advertisers submit one 300 x 3000 Filmstrip containing five different frames. The Filmstrip is then served through the 300 x 600 ad space. The additional five frames of the 300 x 3000 Filmstrip ad unit can correspond to the five steps of the typical purchase funnel, or present a unique and creative information flow. For detailed specifications and style guide please refer to:

8 Creative Sizes Quick Look Display Mobile Display Unit Size Browser Browser App Expandables Small Banner Small Square 120x20 120x120 Skyscraper 120x x600 Wide Skyscraper 160x x600 Medium Banner Rectangle Square Large Banner Half Banner Vertical Rectangle Square Pop-Up 168x28 180x x x x36 227x69 234x60 240x x x360 Mobile Banner 300x50 300x100 Medium Rectangle 300x x500 Half Page 300x x600 Portrait (Rising Star) 300x1050 Mobile Banner 320x50 320x x80 320x x160 Large Rectangle 336x x560 Monster 400x x600 Full Banner 468x60 468x120 Tablet Banner 480x80 480x x480 Leaderboard 728x90 728x180 Tablet Banner 750x x80 800x x x180 Billboard (Rising Star) 970x x x x x x x1000 File Formats GIF, JPG, PNG, SWF GIF, HTML5, JPG, PNG 40K Most popular formats to maximize available inventory

9 Boarding Pass Ads Online Ad Sizes Print Ad Sizes Acceptable Media Types 300 x x x x 500.gif,.jpg,.png,.swf, and rich media (online only) 40k (static only) Boarding Pass Ads General Guidelines All online ad units must launch a new browser window when clicked All 3rd party tags are required to serve from secure servers (https). In addition, any image or pixel that is called during the serving of the creative must originate from a secure server (including print ads) All flash ads must have an alternative.gif or.jpg version of creative Flash requirements: v10.1 or below, ActionScript 2 or 3 and the use of the industry standard clicktag variable Accepted ad tag formats: DFA Internal Redirect, JavaScript or iframe Ads can continue to loop for a maximum of 15 seconds Audio must be user initiated with a clearly presented on/off button In-banner video and rich media must be served by a 3rd party vendor No 4th party serving Due to the sensitive nature of the Airline Boarding Pass, if you use 3rd party tags, we require that you show us all of the images that you plan to run through the tags before the campaign begins. If you make any creative changes during the course of the campaign that involve different images from the original group, we also require that you provide us a chance to review before they are made live Print Ads: White space is your friend! These ads should be 60% white space this is a courtesy to travelers as many print their boarding passes from home computers Don t forget to include a phone number, address and/or directions and a website url. Travelers are much more likely to respond to a print ad with all the details included in the ad Lead Time: Three business days for standard creative; five business days for rich media Progressive streaming is allowed on a case-by-case basis where the company s streaming server is secure

10 Boarding Pass Roadblock Online Ad Sizes Print Ad Sizes Acceptable Media Types 300 x x x 500.gif,.jpg,.png,.swf, and rich media (online only) 1 MB after inital page load Lead Time: Three business days for standard creative; five business days for rich media. All creative must be approved and tested one week prior to launch. Boarding Pass Roadblock General Guidelines Ad Serving Priority: Roadblocks run at a lower priority than Wallpaper Takeovers and airline partners that choose to use the widget spot (620x200) for traveler/partner notifications. Boarding Pass Takeover Online Ad Sizes Wallpaper Image Acceptable Media Types 300 x (w) x 1900(h).gif,.jpg,.png,.swf, Online Ads 40k 620 x 200 (fixed static image) rich media (online only) Wallpaper 500k Lead Time: Three business days for standard creative; five business days for rich media. If Sojern is building the ads and wallpaper image, a four week lead time is required Boarding Pass Takeover General Guidelines Max Frequency: 1 day duration, 1 takeover per week