市场营销专业术语英文版大全 | 您所在的位置:网站首页 › criteria英语翻译 › 市场营销专业术语英文版大全 |
(市场营销中的客户、产品、价格、分销、促销) Market 市场 Demand 需求 Derived demand 派生需求 Inelastic demand 缺乏弹性 Needs 需要 Want 欲望 Marketing 市场营销 Marketer 营销人 Goods 商品 Service 服务 Marketing concept 市场营销观念 Enterprise strategy 企业战略 Mission statement 企业使命说明书 Marketing information 营销信息 Marketing research 市场调研 Descriptive research 描述性调研 Interpretive research 解释性调研 Market demand 市场需求 Quantitative forecasting 定量预测 Qualitative forecasting 定性预测 Marketing attractiveness 市场吸引力 Business attractiveness 业务实力 Market penetration 市场渗透 Market development 市场开发 Intensive growth strategy 密集型增长策略 Diversification growth strategy 多角化增长策略 Concentric diversification 同心多角化 Horizontal diversification 水平多角化 Conglomeration diversification 复合多角化 Integrative growth strategy 一体化增长策略 Forward integration 向前一体化 Backward integration 向后一体化 Horizontal integration 水平一体化 Capital gains 资本收益 Blanket purchase order 一揽子采购合同 Bottom line 底线/盈亏一线结算表 Marketing organization 市场营销型组织 Organization of corporation and business unit 公司和事业部型组织 Organization market 组织市场 Business market 企业市场 Non-profit organization market 非盈利组织 Business sector 商业部门 Marketing environment 市场营销环境 Micro environment 微观环境 Macro environment 宏观环境 Market opportunity 市场机会 Market competition 市场竞争 Perfect competition 完全竞争 Imperfect competition 非完全竞争 Monopolistic competition 垄断竞争 Market leader 市场领导者 Market challenger 市场挑战者 Market follower 市场追随者 Market niche 市场补缺者 Accessibility 可进入性 Marketing strategy 市场营销战略 Marketing management philosophy 市场营销观念 Undifferentiated marketing tactics 无差异市场战略 Differentiated marketing tactics 差异性市场战略 Concentrated marketing tactics 集中性市场策略 Marketing management 市场营销管理 Marketing mix 市场营销组合 Marketing planning 市场营销计划 Marketing program 市场营销方案 Marketing controlling 市场营销控制 Market segmentation 市场细分 Target market 目标市场 Marketing positioning 市场定位 Market targeting strategy 目标市场策略 Exchange and transaction 交换和交易 Boston matrix 波士顿矩阵 Blind-paired comparison testing 双盲比较测试 Break-even analysis 盈亏平衡分析 Break-even volume 盈亏平衡产量 Business strength rating 商业能力评分 1.1 Customer 顾客 Attitude of consumers 消费者态度 Attitude 态度 audience composition 受众构成 audience share 受众占有率 Baby boomer 婴儿潮一代人 Basic physical needs 基本生理需求 Behavioural analysis 行为分析 Benefit clusters 利益群体 BPI buying power index 购买力指数 Buyers 购买者 Buying behavior 购买行为 Buying inertia 购买惯性 Buying intention 购买意图 Chameleons/followers 变色龙/跟随者 Culture 文化 Customer behavior 消费者行为 Customer delivered value 顾客让渡价值 Customer satisfaction 顾客满意 Customer satisfaction 顾客满意度 Deciders 决定者 Demographics 人口统计因素 Gatekeeper 控制者 Influencers 影响者 Initiators 倡议者 Life style 生活方式 Moods 情绪 Motive 动机 Perception 知觉 Personality 个性 Public 公众 Reference group 参照群体 Reference group 相关群体 Role stereotype 角色模型 Self-concept 自我概念 Social class 社会阶层 Subculture 亚文化 Target market 目标市场 Total customer cost 顾客总成本 Total customer value 顾客总价值 Users 使用者 1.2 Product 产品 Actual product 形式产品 Augmented product 延伸产品 Bundle 捆绑 Categorization of perception 感知分类 Categorization 分门别类 Centralization 集中化 Commercialization 商业化 Core product 核心产品 Decline stage 衰退期 Development stage 开发期 Durable goods 耐用品 Expected product 期望产品 Growth stage 成长期 Introduction stage 引进期 Maturity stage 成熟期 Nondurable goods 非耐用品 Packaging strategy 包装策略 Potential product 潜在产品 Product concept 产品概念 Product item 产品项目 Product life cycle 产品生命周期 Product line 产品线 Product mix consistency 产品组合关联度 Product mix depth 产品组合深度 Product mix length 产品组合长度 Product mix 产品组合 Supplementary product 附加产品 1.3 Price 价格 Competition-driven pricing 竞争导向定价 Cost-driven pricing 成本导向定价 Demand- driven pricing 需求导向定价 Discrimination pricing 差别定价 Fetch-in pricing 招来定价 Going-rate pricing 通行价格定价法 Integer pricing 整数定价 Mantissa pricing 尾数定价 Neutral pricing 满意定价 Penetration pricing 渗透定价 Perceived-value pricing 认知价值定价 Prestige pricing 声望定价 Skim pricing 撇脂定价 Target-return pricing 目标收益定价 Value pricing 价值定价 1.4 Channel 渠道 Adopter process 采购过程 Allowance 折让 Alternation 退换 Availability 可获得性/供货能力 Barter 实物交易 Brokers 经纪人 Buyback allowance 回购折让 Buyback arrangements 产品返销 Buyers’bargaining power 买方的讨价还价能力 Buying task 采购任务 Channel alternatives 可选择的营销渠道 Channel conflict 渠道冲突 Channel conflicts 渠道冲突 Channel institutions 渠道组织结构 Closing a sale 结束销售 Coercive power 强制权 Collection 收款 Commitment 承诺 Distribution channel 分销渠道 (channel of distribution) Exclusive distribution 独家分销 Intensive distribution 密集分销渠道 Intermediate 中间商 Physical distribution 实体分配 Sales channel 销售渠道 1.5 Promotion 促销 Advertising effect 广告效果 Advertising feedback 广告反馈 Advertising frequency 广告频率 Advertising message 广告信息 Advertising objective 广告目标 Advertising resource 广告信息来源 Advertising 广告 Affordable method 量力支出法 Atmosphere 气氛 Budget 预算 Communication channel 传播渠道 Communication process 传播过程 Competitive-parity method 竞争对手对等法 Emotional appeals 情感诉求 Event 时间 Information advertising 告知广告 Mass media 大众媒体 Moral appeals 道德诉求 Objective-task method 目标任务法 Percentage-of-sales method 销售额百分比法 Personal selling 人员推销 Persuasive advertising 劝说广告 Promotion policies 促销策略 Public relations 公关 Rational appeals 理性诉求 Reminder advertising 提示广告 Sales promotion 营业推广 一、Overview Action plan 执行方案 Add value 附加价值 Analysis Tools 分析工具 Announcement 公告 Annual Report 年报 Appeals诉求; Emotional Appeals 感性诉求, Rational Appeals 理性诉求 AS Account Service 客户服务 Background 背景 Bidding 竞标 Big idea 大创意 Bio个人简历 Brainstorming 头脑风暴 Brief 工作简报 Briefing情况介绍 Buzz Marketing 蜂鸣营销/WOM/口碑营销 Category 类别 Chart 幻灯片中的页面 Client 客户 COB Close of Business 工作日结束时 Code of Conduct行为准则 Code of Ethics 职业道德 Competition 竞争力 Competitor竞争对手 Confidential 保密的、机密的 Confidential Items保密条款 Consultant顾问 Consumer Insights 消费者洞察 Coordination Communicating协调沟通 Core Competitiveness核心竞争力 Cost Control成本控制 Cost Management成本管理 Coupon 优惠券 Deadline 结点 DEMO demonstration 演示 Diagnosis诊断 Effective Communications有效传播 Employee Compensation员工薪酬 Employee Relations员工关系 Ethics of the Profession 职业道德 Execution 执行 FAQ frequently asked questions 常见问题回答 FYI/FYR For Your Information / For Your Reference 供参考 IA Information Architecture 信息架构 IM Instant Messenger 即时通讯 IM Integrated Marketing 整合行销/整合营销 IMC (Integrated Marketing Communications)整合营传播 Implementation实施 Insight 洞察 Interactive Marketing/Advertising 互动营销/广告 Internal Communications System内部传播系统 Job Evaluation绩效考核 KPI Key Performance Indicator/Key Performance Index 关键绩效指标 LA( Large Account) 大客户 LE (Large Enterprise)大客户 Local Agency/Advertising 本土代理商/本土广告公司/地方广告公司 MB(Medium business) 中客 Meeting Agenda会议议程 Meeting Minutes 会议记录 Methodology方法论 Objective 目标 Pre-evaluation 预评估 Preface前言 Questionnaire调查问卷 Quotation 报价/引用 Recommendatory 推荐信 Recruitment招募 Reference参考资料 Schedule 工作进度计划表, 日程安排 Slide 幻灯片 Summary 简介、概述 Synopsis概要总结 Target audience 目标受众 Task Marketing任务营销 TBD (To be Detail)需更详细信息 Planning Phase 策划阶段 Initiating Phase 初始阶段 Executing Phase 执行阶段 controlling Phase 控制阶段 Closing Phase结束阶段 Client Relations客户关系 Client Database Management客户数据管理 Client Oriented Strategy客户导向战略 Client Relations Management客户管理管理 Client Relations Development System客户关系开发系统 Client Relations Evaluation System客户管理评价系统 Client Relations Maintenance System客户关系维护系统 Client Relations Management System客户关系管理系统 Client Relations Precaution System客户管理预警系统 Client Relations Supporting System客户管理支持系统 Client Satisfaction Management客户满意度管理 Client Satisfaction Management客户满意度管理 Consumer Buying Process 顾客购买过程 Consumer Database顾客数据 Consumer Orientation消费者导向 Consumers/Dealers Assembly用户/经销商大会 Retainer长期客户 二、Branding Audience Awareness 公众认知度 Background Analysis 背景分析 Background material 背景材料 Bar code 条形码 Before test 事前测试 Benchmarking 基准 Blanket family brand 统一品牌 Brand awareness 品牌知名度 Brand Communications Strategy品牌传播战略 Brand designing 品牌设计 Brand equity 品牌资产 Brand extension 品牌延伸 Brand Loyalty 品牌忠诚度 Brand management 品牌管理 Brand mark 品牌标志 Brand name 品牌名称 Brand naming 品牌命名 Brand Planning/Designing品牌策划/设计 Brand Positioning Survey品牌定位调查 Brand positioning 品牌定位 Brand Promotion 品牌推广 Brand recognition 品牌识别 Branding decision 品牌决策 Branding strategy 品牌化战略 Branding 品牌化 Brand-sponsor decision 品牌使用者决策 Buzz Marketing 蜂鸣营销/口头宣传营销/和WOM类似 Culture/ tension point 品牌点 Carnival 嘉年华 Co-branding 合作品牌 Contact management 接触管理 Cultural marketing 文化营销 Exhibition marketing 会展营销 Individual brand 个别品牌 Integrated marketing communication 整合营销传播 Internet Communications网络传播 Internet Media Communications 网媒传播 Interpersonal Communications人际传播 Mindshare 品牌影响力份额 Multi-brands 多品牌 Relationship marketing 关系营销 Slogan 口号/标语/广告语 Strategy 战略/策略 TA Target Audience 目标受众 Viral Marketing 病毒式营销/病毒性营销 Vision愿景 Word-of-mouth Communication WOM/口碑传播 三、Advertising AD Exchange 广告交易平台 advertising impression 广告印象 advertising response curve 广告反应曲线 AdWords Google 的关键词竞价广告 animatic 样片 API Application Programming Interface 应用程序编程接口/应用程序界面 Appeal Point 诉求点 attention value 注意度 audience 受众 Banner Ad 横幅广告 body copy 正文 bold face 粗体 brand development index 品牌开发指数 bursting 集中式 Button Ad图标广告 Campaign 广告活动 casting brief 表演纲要 CF Commercial Film 广告影片 CF Commercial Film 影视广告 Click Rate 点击率 cognition 认知 Communication Model 传播模式 Communications Management 传播管理 Communications Regions传播地域 Communications Strategy传播战略 Competitive Presentation 比稿 Core message 核心信息 corporate identity advertising 企业识别广告 cost efficiency 成本效益 CPA Cost Per Action 每次动作成本 CPC Cost Per Click 点击成本 CPM Cost Per Thousand Impression 千人成本 CPP Cost Per Purchase 每购买成本 CPR Cost Per Response 每回应成本 CPS Cost Per Sales 每销售成本 CPT Cost Per Time 按时间成本 CR Conversion Rate 转化 CTR Click-Through-Rate 点击通过率 demonstration 掩饰 Digital Marketing 数字营销 distribution objectives 分布目标 DMP Data-Management Platform 数据管理平台 DSP Demand-Side Platform 需求方平台广告:需求方(DSP)提出广告需求,由交易平台(Ad Exchange)连接供应平台(SSP),通过数据管理平台(DMP)找到精准用户,实时竞价(RTB)计算出该次广告展示需求方需要出的价格。 E-Commerce 电子商务 EDM Electronic Direct Marketing 电子邮件营销 fact-based thinking 事实性思维 Feeds 信息流广告 hook 吸引技巧 Interactive Design/Interaction DesigInteractive Marketing/Advertising 互动营销/广告 IP Internet Protocol 独立IP数 Layout 构图 media planning 媒介策划 media vehicles 媒介载体 Online Advertisement 线上广告 Online Communications线上传播 Online Marketing Communications 线上营销传播 Online media网络媒体 Online Roadshow 网上路演 Online Survey网上调查 Presentation 提案 PR值 Page rank 网页级别 Public Service Advertising 公益广告 PV Page View 浏览量/访问量 ROI Return On Investment 投资回报率 RTB Real Time Bidding 实时竞价 SEM Search Engine Marketing 搜索引擎营销 SEO Search Engine Optimization 搜索引擎优化 subhead 副标题 tagline 标题句 testimonial 正言 text 正文 theme line 主题句 Tone & manner 风格和基调 Traffic 流程 TVC TV Commercial 电视广告 UCD User Centered Design 以用户为中心的设计 UE/UX User Experience 用户体验 UED User Experience Design 用户体验设计 URL Uniform Resource Locator 统一资源定位、网址 UV Unique Visitor/User 独立访客 verbal 文字的 四、PR Advertorial 软文 Budget 预算 Campaign 公关或营销活动 Case study案例研究 CEO Reputation Management CEO声誉管理 CEO's Arrangement CEO接待 circulation 发行量 Clipping Report剪报报告 CMS Content Management System 内容管理系统 Communications Kit新闻夹 Community Relations社区关系 Copywriter 文案 Copywriting公关文案 Core Media核心媒体 Corpor Corporation Image 企业形象片 Corporate Affairs企业事务 Corporate Image企业形象 Corporate Profile公司简介 Corporate Reputation企业声誉 Corporate Video 宣传片 Creative Pyramid 创意金字塔 Credential公司或个人简介 Crisis Control 危机控制 Crisis Management危机管理 Crisis Research危机研究 Crisis Statement危机声明 Customer testimonial客户证言 Domain Name Registration 域名注册 Editorial Calendar媒体刊登计划 Feature article 深度文章 feature articles 特写 Feature文章类型中的通讯 Glossary词汇表 Government Affairs政府事务 Government PR 政府公关 Government Relations政府关系 Govt (Government) 政府 House Ads 自我形象广告/自家广告 Interview 专访或面试 Introduction Lantern宣传幻灯 Investor Relations投资者关系 Invitation Letter 邀请 Journalist记者 Key Media关键媒体 Key Messages 关键信息 KV Key Visual 主视觉, 主画面 Lobby游说 Logo标识 Long Term Program长期项目 Media Analysis媒体分析 Media Communications Strategy媒体传播战略 Media Communications媒体传播 Media Coverage 媒体覆盖率 Media Inquiry媒体垂询 Media Kit媒体资料包 Media List媒体名单 Media Monitor媒体监测 Media Relations媒介关系 Media Research媒体研究 Media Tour媒体拜访或媒体外出巡游 Media媒体 MI(Media Index)企业媒体声望指数 Negative Report负面报道 New Product Launch新产品发布 News Clipping新闻剪报 News Release新闻发布 news/press release 新闻简报 Newsletter通讯 No-profit PR 非营利机构公关 Offering 服务内容 Opinion Leader舆论领袖 OV(One Voice)一个声音 Polish文案润色 POP Point Of Purchase 卖点广告 PPM Pre-Production Meeting 拍摄/制作前会议 PR Agency公关公司 PR Consulting Market公关顾问服务市场 PR Evaluation公关评估 PR Guideline公关方针 PR Management Working Code公关管理工作准则 PR Procedure公关流程 PR Proposal公关建议书 Press Conference新闻发布会 Press Kit媒体新闻夹 Press Release新闻稿 press/media kit 传媒工具 Procurement Management预警管理 Script 故事脚本 Showreel 作品集视频 Social Activities社会活动 Social Responsibility社会责任 SOV (Share of Voice) Spam 垃圾信息 Speaking with One Voice 用一个声音说话 Stickiness 粘性 Story Board 故事版 Story Line 故事大纲 Streaming 流媒体 Voice share 曝光信息份额 WBS Work Breakdown Structure 工作分解结构 Website Construction网站建设 五、Event Fact Sheet资料 advertising specialty 广告礼品 booth 展台 Briefing Kit资料包 Bulletin公告栏 Bundle 附赠品 Celebration 庆典活动 Datasheet宣传页 Decoration 现场布置(装饰) Demo Booth 产品演示台 Event Management事件管理 Event Planning 事件策划 Event事件、活动 Flyer 宣传单页 Follow-up跟进 Forum 论坛 Graphics图形文件 Incentive Plan激励计划 Keynote Speaker主题演讲人 Keynote Speech主题演讲 Lucky Draw 抽奖 MC(Master of Ceremonies)主持人 Merchandise促销物品 Miscellaneous 杂费 Multifunctional Task Force多职能任务小组 On Site现场 OOP(Out-of-Pocket)杂费、日常工作发生的成本 Open-day Visits开放日参观 Outsourcing 外包 Post Event 善后工作 Poster 海报 Postmortem 会后书面的简短总结报告 Postscript后记 Pre Event前期工作 premiums 奖品 Presentation 演示、陈述 Project Life Cycle项目生命周期 Project Management项目管理 Project Owner项目委托人 Project Title项目标题 Project公关项目 Proposal公关建议书 Rehearsal预演、彩排 Report报告 Roadshow巡展、路演 Scope Management范畴管理 Seminar研讨会 Shareholders利益关系人 Simultaneous interpretation同声传译 Source Materials客户提供的辅助资料 Souvenirs & Gifts 纪念品和礼品 Spokes Person Tips发言人技巧 Spokesperson发言人 Sponsorship Planning赞助策划 Sponsorship 赞助 take-ones 优惠增券 Theme 主题 thumbnail 小样 Time Management管理 Time Sheet时间管理表 trade shows 商业展示会 Vendor 供应商 venue marketing 赛场营销 Venue 会议地点 Whitepaper白皮书 Workshops工作研讨 六、inbound marketing Closed Loop Reporting – A way to measure the impact of marketing activities on revenues. Content Marketing – The creation and sharing of content for the purpose of promoting a product or service Conversion – A specific event that represents the goal of a landing page Conversion Path – A specific online path offered to web visitors after clicking on a landing page Conversion Rate – The primary success metric for landing pages Demand Generation – The function of a B2B marketing department that creates demand for your product or service Landing Page – A web page that a user encounters after clicking on a link from a search engine, advertisement, email or other marketing vehicle Lead Nurturing – The process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready Marketing Asset – A piece of marketing content (e.g. whitepapers, videos, newsletters, webinars, etc.) used to educate and generate interest for a company’s products or services Marketing Automation – The use of technology to manage and automate the process of converting prospective customers into actual buyers Marketing Lead – A lead generated by marketing which has not yet been qualified as a sales prospect Persona – A fictional person used to represent a specific target segment for a company; personas aid in marketing, product development, usability and other areas Revenue Performance Management: Optimizing interactions with buyers across the revenue cycle to accelerate predictable revenue growth. Sales Ready Lead – A lead that has been qualified by marketing based upon criteria agreed upon by both sales and marketing Search Engine Marketing (SEM) – Also known as Pay-Per- Click (PPC) advertising; the process of paying a search engine to advertise a product or service Search Engine Optimization (SEO) – The process of employing different tactics to improve a business’ ranking in organic or unpaid search results to ultimately increase conversions Social Media – Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content Social Selling – Also referred to as Sales 2.0, the merging of Web 2.0 technologies with traditional sales strategies, enabling salespeople to better prioritize their time and serve as experts, not just negotiators—in the product selection process |
CopyRight 2018-2019 实验室设备网 版权所有 |