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IGCSE商科教材电子版及内容和目录大纲
IGCSE课程教材 时间:2019-07-01 11:59
IGCSE商科 IGCSE商科教材 IGCSE 商科
IGCSE商科教材 Section 1 Understanding business activity 理解商业活动 1 Business activity商业活动 2 Classification of business商业分类 3 Enterprise,business growth and size企业,业务增长和规模 4 Types of business organisation商业组织类型 5 Business objectives and stakeholder objectives商业目标和利益体目标 Understanding business activity:end of section case study (Paper 2 style)案例研究 Section 2 People in business 商业中的角色 6 Motivating workers员工激励 7 Organisation and management组织和管理 8 Recruitment,selection and training of workers员工招聘、选拔和培训 9 Internal and external communication内外部交流 People in business:end of section case study (Paper 2 style)案例研究 Section 3 Marketing 市场营销 10 Marketing,competition and the customer市场营销、竞争和客户 11 Market research市场调研 12 The marketing mix:product营销组合:产品 13 The marketing mix:price营销组合:价格 14 The marketing mix:promotion and technology in marketing营销组合:市场推广及技术 15 The marketing mix:place营销组合:分销 16 Marketing strategy营销策略 Marketing:end of section case study (Paper 2 style)案例研究 Section 4 Operations management第四部分 运营管理 17 Production of goods and services商品和服务的生产 18 Costs,scale of production and break-even analysis成本、生产规模和盈亏平衡分析 19 Achieving quality production实现质量生产 20 Location decision选址决策 Operation management:end of section case study (Paper 2 style)案例研究 Section 5 Financial information and financial decisions 财务信息和财务决策 21 Business finance:needs and sources企业财务:需求与来源 22 Cash flow forecasting and working capital现金流量预测与运营资本 23 Income statements损益表 24 Balance sheets资产负债表 25 Analysis of accounts账目分析 Financial information and financial decisions:end of section case study (Paper 2 style)案例研究 Section 6 External influences on business activity 商业活动的外部影响 26 Government economic objectives and policies政府的经济目标和政策 27 Environmental and ethical issues环境及道德问题 28 Business and the international economy商业和国际经济
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