NUS Identity

2023-10-27 12:43| 来源: 网络整理| 查看: 265

CORPORATE COLOURS

The NUS corporate colours are a distinct and important part of the identity system. They provide a strong visual link across a broad range of applications. When applied consistently, they build visual awareness and set the University apart from other institutions, thus reinforcing its unique character.

Primary Colour Palette

The primary colour palette is comprised of NUS Orange and NUS Blue. A good reference guide for these two colours is Pantone PMS 152 (Orange) and PMS 294 (Blue). Toyochem ink is the preferred ink and reference numbers are SO-32470 (Orange) and SO-32471 (Blue).

NUS Orange NUS Blue PRINT COLLATERAL Uncoated Paper SO-25737 PMS 152U Process Uncoated Paper 0C, 60M, 100Y, 0K Coated Paper SO-32470 PMS 152C Process Coated Paper 0C, 60M, 100Y, 0K RGB/WEB SITE Screen View R239, G124, B0, #EF7C00 PRINT COLLATERAL Uncoated Paper SO-25598 PMS 294U Process Uncoated Paper 100C, 70M, 0Y, 30K Coated Paper SO-32471 PMS 294C Process Coated Paper 100C, 70M, 0Y, 30K RGB/WEB SITE Screen View R0, G61, B124, #003D7C Secondary Colour Palette

In addition to the primary corporate colours, alternative colours have been selected to complement the corporate image. Gold and Silver are the secondary corporate colours and their reference pantone codes are PMS 872 and PMS 8420 respectively.

NUS Gold NUS Silver PRINT COLLATERAL Uncoated Paper PMS 872U Coated Paper PMS 872C PRINT COLLATERAL Uncoated Paper PMS 8420U Coated Paper PMS 8420C

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