很多人可能认为say cheese这种表达是新近才有的，就像词组cheesy grin【咧嘴笑，因为笑得太过夸张而看起来不走心、可能不真诚】，但其实这种表达在拍照时使用至少可以追溯到1940年代。《牛津英语词典》（The Oxford English Dictionary，简称OED）中收录的一条引文来自1943年美国俄亥俄州的报纸《曼斯菲尔德新闻》的一篇文章，讲述了前美国驻苏联大使的故事，这位大使“发现了自己拍照时的一个程式......只要说Cheese，就自动显露出微笑” 。

Say cheese! went on to become an international export, either maintaining its original English form, being translated into the local word for cheese, or taking on a new variation, like ‘chīzu’ (チーズ) in Japanese. Find out what they say in other countries around the world!

“Say cheese!”继而传播到世界各地，要么保留了最初的英语表达，要么把cheese译为当地语言,还有的变通采用了新表达（比如日本人说chīzu）。来看看其他国家拍照时的微笑词都是什么吧！

01

Germany 德国

Getting your photo taken in Germany comes with plenty of options, and while ‘käsekuchen’, meaning cheesecake, is probably closest to the English variation, there are some more creative expressions, like ‘ameisenscheisse’, which translates as ant shit, and the more family-friendly spaghetti, borrowed from Italian.

在德国拍照，人们有很多词可选，其中käsekuchen可能最接近英语cheese，意思是cheesecake（奶酪蛋糕）。还有一些更具创意的表达，例如ameisenscheisse，直译为ant shit（蚂蚁屎），更为老少咸宜的是spaghetti，借自意大利语。

02

France 法国

France clearly has more than enough cheese in the day-to-day as the go-to word for smiling in photos is ‘ouistiti’, which means marmoset.

法国人日常吃奶酪确实稀松平常，而拍照时的微笑语却是ouistiti，意思是marmoset（绒猴）。

03

Spain 西班牙

The Spanish draw smiling inspiration from food, taking the humble potato, the ‘patata’, a staple in Spanish cuisine, in the place of ‘cheese!’. However, it’s an odd choice, since it doesn’t form the mouth into a smiley shape, which is why some locals get creative with funny alternatives – like ‘pis’, with a long ‘i’.

西班牙人的拍照微笑语受到食物的启发，替代cheese的是普通的马铃薯patata，西班牙料理的主食。然而，这是个奇怪的选择，因为它并没有让人形成一个笑脸状的嘴型，因此有些西班牙人采用了颇具创意且有趣的替代词，像pis，拉长i的音。

04

Catalunya 加泰罗尼亚

Catalans get their laughs from the male name ‘Lluis’, which does a similar job to the English cheese, since it shares similar vowels that make you smile.

加泰罗尼亚人的笑源自男性名字Lluis，类似英语中cheese的功用，因为二者有类似的元音，让人念时露出微笑。

05

Italy 意大利

Italians keep things simple, by either using the English word cheese or by opting for ‘sorridi’, as an instruction meaning smile.

意大利人总是把事情简单化，要么直接用英文单词cheese，要么就说sorridi，这是个提示，意思是笑笑。

06

Latin America 拉丁美洲

Latin American Spanish switches the sober ‘patata’ for the more adventurous (and smile inducing) ‘whiskey’, with the instruction ‘diga whiskey’, meaning ‘say whiskey!’.

拉丁美洲的西班牙人把听起来略稳重的patata换成了更具冒险精神（且引人发笑）的whiskey，通常会提示diga whiskey，意思是“say whiskey!”（说威士忌）。

07

China 中国

Mandarin Chinese speakers usually get you to say cheese by saying eggplant, ‘qiézi’ (茄子), which sounds very similar to cheese and has the same smiling effect. In Taiwan, the word seven, ‘qī’ (七) is used. However, if you want to see those smiles on camera in Hong Kong, just say one two three, ‘yāt yim sàam’ (一 二 三).

中国人说普通话的通常拍照会说“茄子”（qiézi），听起来跟cheese很像，同样具有微笑效果。在台湾，人们会说数字“七”（qī）；到了香港，拍照时想要同样的微笑，只需说“一二三”（粤语发音yāt yim sàam）。

08

Japan 日本

In Japan, ‘hai, chiizu!’ (はい、チーズ!), derives from the English say cheese, but there is another cute variant, where the photographer says 1+1 in Japanese, to which the person(s) being photographed answer with two, ‘ni’ (二) in Japanese.

在日本，人们会说“はい、チーズ! ”（hai, chiizu!），大概就取自英文say cheese，但还有一种可爱的方式，就是摄影师会用日语说“1+1”，拍照对象回答“2”，日语发音ni。

09

South Korea 韩国

In South Korea, ‘Kimchi’, a spicy fermented cabbage dish, is not just a culinary staple, but one that is used for making people smile on camera. ‘Kimchi’ has the right vowels to shape the mouth into a toothy grin, making it an ideal Korean alternative to cheese.

在韩国，kimchi（辣白菜）不仅是韩料代表，还是拍照的微笑词。Kimchi中的元音正好可以让人露齿微笑，成为韩国人完美的cheese替代词。

10

India 印度

India is a country with 22 official languages, but since English is widely spoken, it’s unsurprising that cheese is still commonly used when it comes to taking photos. However, in Hindi, it’s quite common to start saying ‘paneer’ (पनीर), the Hindi word for a local cottage cheese when posing for a photo. However, other Indian languages just instruct you to smile, like the Tamil ‘siri’ (சிரி) or laughter in Telagu, ‘navvu’ (నవ్వు).

印度有22种官方语言，但由于普遍使用英语，人们拍照时仍常用cheese，这不足为奇。不过，用印地语的人拍照时常常说पनीर（paneer奶豆腐），印地语中一种当地奶酪。而其他印度语言只是简单提示你微笑，像泰米尔语சிரி（siri）和泰卢固语的笑నవ్వు（navvu）。

11

Bulgaria 保加利亚

Bulgarians also draw their smiling inspiration from food, saying ‘zele’ (Зеле), which means cabbage.

保加利亚人也是从食物中获得灵感，拍照时会说Зеле（zele），即“卷心菜”。

12

Russia 俄罗斯

The English word cheese has become popular in Russia, as well as the Russian word ‘seer’ (сыр) which also means cheese. Say raisins, ‘skazhi izyum’ (Скажи изюм), is another way to get Russians smiling in your pictures.

英语的cheese在俄罗斯已经非常流行了，还有俄语词сыр（seer），也是奶酪的意思。让俄罗斯人拍照时微笑的另一种方式是说Скажи изюм（skazhi izyum），意思是say raisins（说葡萄干）。

13

Denmark 丹麦

The word for the fruit orange, ‘appelsin’, gets the Danes grinning.

丹麦人拍照时微笑会说appelsin，即橙子。

14

Hungary 匈牙利

Hungarians play with the sound cheese, with the word ‘csíz’, which phonetically sounds the same as the English but is actually a Eurasian siskin, a small type of bird. ‘Bicikli’ or ’vízibicikli’, meaning bicycle or water bicycle, are also becoming more commonly used in Hungary.

匈牙利人根据cheese的发音选择了单词csíz，该词发音与英语cheese完全一样，但其实意思是一种小鸟——欧亚黄雀。bicikli（自行车）或vízibicikli（水上自行车）也渐渐变成匈牙利人的常用拍照词。

15

Czechia and Slovakia 捷克和斯洛伐克

In Czechia and Slovakia, the local word for cheese, ‘sýr’, is also used when taking photos, but sometimes a simple, smile – ‘usměv’ – will do.

在捷克和斯洛伐克，人们拍照时也会使用sýr，本地语cheese的意思，但有时就简单地说“笑笑”——usměv。

16

Iceland 冰岛

When in Iceland, if you have a little difficulty getting your mouth around ‘Segðu sís!’, say ‘sís’, which apparently has no meaning – just the sound ‘sís’ gets you smiling on camera.

在冰岛，如果完整地说“Segðu sís!”有些困难，可以只说sís，这个词没有什么意思，就是发音可以让人拍照时面带微笑。

17

Sweden 瑞典

When in Sweden, you’ll want to say omelette instead of cheese, ‘Säg omelett!’ But you can also say ‘snigel fiss’, meaning snail fiss, to get a bit of laughter on camera.

在瑞典，人们不说cheese，而会说omelette（煎蛋卷），“Säg omelett!”。 不过，你也可以说snigel fiss（snail fiss），这会让你拍照时笑得很开心。

（感谢“牛津辞典”授权）

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