东南亚电商市场数据月报系列 |
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[0] => 在泰国篇月报中，TMO Group将为您揭开泰国电商市场的最新动态。报告内容包含了Shopee和Lazada在泰国销售的主要产品组的SKU、销售量和收入数据。这些数据将为您的业务拓展提供强有力的支持！不要错过这个机会，与TMO Group一起开启您在泰国电商市场的无限潜力！
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[0] => 在跨境电商席卷东南亚的浪潮中，泰国被认为是东南亚地区最具潜力的市场之一，主要因其拥有数量可观的年轻消费群体和不断增长的中产阶级。根据美国商务部国际贸易管理局于2024年1月发布的《Thailand – Country Commercial Guide》中的数据显示，泰国电子商务用户规模约达4350万人，其中17-36岁的青年用户成为泰国电子商务市场的主力军，占比62%，更多年轻用户的加入对泰国电商销售起到了重要的推动作用。另外，泰国富裕群体品牌意识强，随着这类群体的日益壮大，也势必会为泰国电商市场注入新的活力与商机。
泰国跨境电商市场充满活力，《Thailand – Country Commercial Guide》数据显示，整个泰国电商市场中，跨境电商占据30%的市场份额，并且近一半的网购用户有过在跨境电商平台购物的经历。2024年2月，泰国Shopee和Lazada两个平台的销售额合计约7.6亿美元。
在本月报中，我们将向您提供如下信息:
本报告涵盖泰国Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：
平台销售概览
各国畅销品类
畅销品类子行业细分
产品价格分布
细分价格区间内的产品销售情况
子类目Top 5 畅销产品
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分平台来看，Shopee的销售额高于Lazada。2024年2月，Shopee在泰国市场的销售额是6.5亿美元，在东南亚六国中位列第四。在Lazada的销售额达到1.1亿美元，位列六国第四。关注TMO，我们将在今年持续观察整个泰国电商市场的走势。
分类目来看， Shopee平台上，电子产品及配件以31.5%的市场份额占领销售额榜首，服装与时尚和健康与美容分别位列第二、第三位，销售额占比分别为15.4%和 14.3%。而在Lazada平台，最受消费者欢迎的品类是家居生活，销售额占比为19.1%，其次是健康与美容（14.9%）和女士时装及配饰（11.0%）。
从畅销商品看：
Shopee平台的电子产品及配件品类中，手机仍然是最热门的电子产品。泰国消费者对品牌重视度较高，在销售榜前5中，苹果手机占据3席。值得注意的是，家用电器的销售额占比与电子产品及配件旗鼓相当，均为40%左右。其中国产品牌TCL和海信进入了销售榜前五。在健康与美容类目中，体重管理类产品最为畅销。
Lazada平台的健康与美容产品中，香水类产品最受青睐，在销售额榜中占据三个席位。
更多精彩内容，请下载完整版免费报告进行解锁！
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泰国跨境电商市场充满活力，《Thailand - Country Commercial Guide》数据显示，整个泰国电商市场中，跨境电商占据30%的市场份额，并且近一半的网购用户有过在跨境电商平台购物的经历。2024年2月，泰国Shopee和Lazada两个平台的销售额合计约7.6亿美元。
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分平台来看，Shopee的销售额高于Lazada。2024年2月，Shopee在泰国市场的销售额是6.5亿美元，在东南亚六国中位列第四。在Lazada的销售额达到1.1亿美元，位列六国第四。关注TMO，我们将在今年持续观察整个泰国电商市场的走势。
分类目来看， Shopee平台上，电子产品及配件以31.5%的市场份额占领销售额榜首，服装与时尚和健康与美容分别位列第二、第三位，销售额占比分别为15.4%和 14.3%。而在Lazada平台，最受消费者欢迎的品类是家居生活，销售额占比为19.1%，其次是健康与美容（14.9%）和女士时装及配饰（11.0%）。
从畅销商品看：
Shopee平台的电子产品及配件品类中，手机仍然是最热门的电子产品。泰国消费者对品牌重视度较高，在销售榜前5中，苹果手机占据3席。值得注意的是，家用电器的销售额占比与电子产品及配件旗鼓相当，均为40%左右。其中国产品牌TCL和海信进入了销售榜前五。在健康与美容类目中，体重管理类产品最为畅销。
Lazada平台的健康与美容产品中，香水类产品最受青睐，在销售额榜中占据三个席位。
更多精彩内容，请下载完整版免费报告进行解锁！
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[0] => 本报告涵盖泰国Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：
平台销售概览
各国畅销品类
畅销品类子行业细分
产品价格分布
细分价格区间内的产品销售情况
子类目Top 5 畅销产品
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[0] => 自2023年起，TMO参考Shopee和Lazada在各个国家的营销日历，每月搜集和出版特定精选国家数据月报。同时，为了提升读者对该国畅销产品的理解，我们对报告中的商品标题作了优化，含有当地语言的部分会被翻译成中文。 2024年的东南亚国家月报系列计划如下：1月份发布印尼篇， 2月份发布泰国篇，3月份发布马来西亚篇，4月份发布越南篇，5月份发布印度尼西亚篇，6月份发布新加坡篇，7月份发布菲律宾篇，8月份发布越南篇，9月份发布泰国篇，10月份发布菲律宾篇，11月份发布新加坡篇，12月发布马来西亚篇。 同时，我们将深入各个行业和类目，持续发布以行业维度为视角的各项电商数据和市场洞察，满足读者对细分行业的关注需求。在2022年12月，TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告，旨在为读者提供细分市场趋势洞察，帮助大家更好地把握市场走向，获得更多的赋能。敬请期待！ ) [_download_description_9_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_3_image_row_0_image] => Array ( [0] => ) [_download_description_3_image_row_0_image] => Array ( [0] => ) [download_description_3_image_row_0_lightbox] => Array ( [0] => ) [_download_description_3_image_row_0_lightbox] => Array ( [0] => ) [download_description_3_image_row_0_gallery] => Array ( [0] => ) [_download_description_3_image_row_0_gallery] => Array ( [0] => ) [download_description_3_image_row_0_row_id] => Array ( [0] => ) [_download_description_3_image_row_0_row_id] => 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