以广告为话题的英语作文（精选27篇）

　　相信许多人都有过写作文的经历，对作文都不陌生吧，尤其是在作文中有重要意义的话题作文，话题作文具有自由性的特点，考生在题目、选材、文体、想象空间上有极大的自由性和自主性。优秀的话题作文都具备一些什么特点呢？下面是小编收集整理的以广告为话题的英语作文（精选27篇），欢迎阅读，希望大家能够喜欢。

　　Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.

　　There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.

　　However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

　　【参考译文】

　　广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商，零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说，好的广告带来成功，而差的广告意味着失败。

　　有很多方式可以打广告，广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传，这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业，并设立了很多机构提供各种形式的广告。

　　然而，广告并非总是真实的.。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来，他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。

　　"Advertising" or "advertisement" comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function.

　　”广告“一词来源于拉丁文”advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。广告的传统定义包括一系列却别与其他行业的元素。交流中的每一种创新都被用到广告中，每一种创新都以某种方式改变了广告，这反过来已经改变了它的定义中使用的背景元素。然而，有或者应该有一些决定一项活动是否是广告的基本元素，也就是说，基本意思大体是一样的，但是又细微的区别。简而言之，广告通常是支付的非个人信息的沟通，通常是由赞助商通过各类媒体识别的'，在产品自然属性、服务或者想法方面颇具说服力。我们可以从以上定义了解广告的功能，如：1）信息功能；2)需求创造功能；3）说服功能；4）引起关注的功能；5）商誉设置功能。

　　Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.

　　It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.

　　在现代社会中，广告随处可见，它们出现在电视萤光幕上，在报纸和杂志上也占有显著地位。它们展示或画在墙上，甚至在公车上。说实在的，今天在公共场所，很难没有广告。

　　广告在经济活动中，确实扮演了重要角色。它们告诉大众新产品，并且有助销售。不幸的'是，有些广告不诚实，它们千方百计欺骗消费者，因此，我们固然承认广告能帮助我们，但我们也要时常对它们小心。

　　The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.

　　According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.

　　And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.

　　Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.

　　Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.

　　The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 这句话也很摸版化，但是重点分析一下这里evaluate his situation，读了后面几段，我们会知道全是在考虑对外界的评估的。所以这一句话就指明了论证的核心，可以说统领全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.

　　这句话实际上是在进行让步，承认了广告还是有用的，但是原因不同。点明了论证主题句，下面几段全是围绕着让广告更有效这个主题来写的，正如官方评语中就提到了本文有个明显的中心句，就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.这句话是对主题句的补充，提供了几种具体的他因的论证方向，更重要的作用是，把主题句给打拆开几个小的'分枝论点，从而方便下面的讨论。

　　Advertisement Advertisements are forcing their way into peoples lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure. There are many ways to advertise and ads come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.. However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

　　Implanting ads in the TV series or movies has been very popular today, but the audience are not willing to see ads when they are enjoying the plots. Even though they have criticized the producers and directors for implanting ads everywhere, the ads still challenge the public’s vision.

　　今天，在电视剧或者电影中植入广告是非常流行的，但观众并不愿意在欣赏影视的时候看到广告，即使他们批评制作人和导演无处不在地植入广告，但是广告仍然挑战公众的视野。

　　The ads have been the main source of income, so it is no wonder that more and more ads have been showed in the TV programs. Directors and producers need funds to support their programs, such as paying the actors. With more funds, they can manage the program well and present better works to the audience.

　　广告已经成为主要的收入来源，所以难怪越来越多的广告出现在电视节目中。导演和制片人需要资金来支持他们的项目，如支付演员薪资。有了更多的'资金，他们就可以把项目做好，将更好的作品呈现给观众。

　　Though the audience criticize the ads showed in the TV stations, they are more acceptable to see ads in online TV shows. On the one hand, they get free source and know the price of it. On the other hand, the ads are made in a funny way, which can attract the audience’s attention.

　　虽然观众批评电视台的广告植入，但是他们比较能接受在网剧中看到广告。一方面，他们得到了免费的资源，了解到产品价格。另一方面，剧中的广告都以有趣的方式呈现，可以吸引观众的注意力。

　　Some actions have been taken to limit the implanting of ads in the TV, which helps the audience appreciate the shows without being interrupted.

　　目前已经有了一些措施去限制电视广告的植入，这有助于观众在欣赏节目时不被打断。

　　nowadays there are more and more advertisements on tv ,they appear either before a tv program or after it ,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer ,which is so boring ,and many watchers cannot wait but switch to other channels.but why this phenomenahas appeared ,the reason may be two .at the first place ,it is a methodforbusinessmen in such a highly competitive market to make their goods known by customers ,which will improve the sales amounts .at the second place ,it is a chance for the tv station to earn money to support their programs .if i am given the chance to meet the leader of tv station ,i would like to suggest them decreasethe amounts of the advertisements relatively .maybe doing this will lose some profits, but instead,the audience rating will be improved largely.

　　Nowadays we can see advertisements on television every day. Some people believe that advertising on television can bring us benefits, but others dont think so. In my opinion. I’m in favor of the advertising on television.

　　现在我们每天都可以在电视上看到广告。有些人相信电视广告会给我们带来利益，但是另一些人则不是那样认为的。我觉得我支持电视广告

　　There are three reasons, I think, for the growing number of advertisement on TV. First a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem-How to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince that its product is best. That is to say the company can realize the accumulation of prospective clients.

　　因为电话广告的增加数量我觉得有三个理由。首先，竞争经济，消费者通常对同一产品有不同品牌的选择。所以，厂商面临一个问题――如何保持足够的消量来维持营业。他们通过广告来解决这个问题。通过广告，各个厂商都试图说服消费者他们的产品是最好的。也就是说公司可以做到积累潜在客户。

　　Second, most consumers are interested in advertisement. They wish to get from advertisement the first-hand information about new products, which enables them to choose the one they like best. As a result, there is a sharp increase in advertisement on the TV screen.

　　第二，大部分消费者对广告感兴趣。他们希望从广告手里拿到新产品的第一手资料，这样能够让他们选择他们最喜欢的。所以广告在电视屏幕上急剧增加。

　　Last but not least, the advertising on television has become important pastime for people, to some degree. With the use of popular music, and many technologies, and many super stars’ participant, advertisement is no longer boring. So many people, especially the young, enjoy watching advertisement.

　　最后但并非最不重要的，在某种程度上电视上的广告已成为人们重要的消遣活动。随着流行音乐和许多技术的使用以及许多超级明星的参与，广告不再是枯燥乏味的。很多人，尤其是年轻人，喜欢看广告。

　　In conclusion, TV advertising plays a very important role in economic behavior. With abundant information available on TV, we can make sensible choices as consumers. And, we are more and more attracted by advertisement.

　　总之，电视广告在经济行为中扮演了一个非常重要的角色。大量的信息出现在电视，作为消费者我们可以作出明智的选择。我们也越来越被广告吸引住。

　　虚假广告的负面影响 the negative effects of the fake ads

　　Nowadays, with the development of science and technology, fakes appear widely on the market, they range from medicines, 3C products to cooking oil etc. More serious is that these products have entered the Realms of TV advertising, theyhave deeper into human’s lives.

　　如今，随着科技的发展，假货在市场上随处可见，假货已经延伸到药物，3c产品等，更严重的是这些假货还进入电视广告领域，完全进入人们生活。

　　Bad commercial advertisements will undoubtedly take large numbers of side-effect and harm to consumers.If audiences believe the false advertisement and buy the products, both their property and healthy wouldbe damaged. In addition, fake commodities are not only extremely harmful to consumers, as well as the whole society, it break the market order, reduce the credibility of the real business ,make these kinds of product stay away from people’s trust.

　　这些广告毫无疑问的给消费者带来很大的负面影响和危害。观众相信电视上的虚假广告，去购买这些产品，不仅会人们财产受到损害，更危害他们身体健康。另外虚假广告不仅给消费者带来伤害，还影响了整个社会。它打破市场秩序，令真货商家信誉受损，让老百姓对该商品信任度降低。

　　In my opinion, for the government, certain policies andmeasures should be taken on the spot, such as dispose the TV station of handingin money, judge the selling fake bad manufacturer criminal punishment, and prohibit the emergence of the harmful advertisement. For the audience, they should strengthen the discrimination ability of the false goods, and would not be cheated by the fake television advertising as the cheap price and convenience.

　　对政府而言，他们应该尽快出台政策和采取措施，对播放不良广告的电视台采取罚钱的处置，对贩卖假货的不良厂家处于刑事处罚，以禁止这些有害广告的`出现。对观众来说，应加强对虚假广告的辨别能力，不能因为贪图便宜和方便，受电视的广告蒙蔽。

　　To sum up, we need to work together to make the false advertisement disappeared in our lives. For me, I will not buy the fake goods, and will report them at the first time. It is time forus to practice whatwe preaches about cracking down on fake goods.

　　总而言之，虚假广告的消失，是需要所有人的共同努力，对我自己来说，我不会购买假货，当发现假货假广告会第一时间举报，以自己身体力行，反对打击假货。

　　On the Celebrity Spokeperson 明星代言产品广告问题

　　Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

　　目前，如果没有看到名人代言人促销产品或在电视，网络或其他媒体上看到参加社会活动，我们几乎一天都无法生存。这是一个我们不得不注意到的强烈的流行趋势。

　　There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some starss endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

　　毫无疑问，名人代言人能增强产品的销售量。然而，一大堆名人代言已成为一些公司的营销手段了，甚至公司生产和销售假冒伪劣产品。这种行为对消费者和整个社会产生了负面影响，是应该受到严厉的批评和处罚的。当然，众所周知，任何事物都有好和坏两方面。一些明星代言一些社会活动和公共活动来提高社会知名度。在这种情况下，他们对广大市民起了积极作用。仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有助于中国艾滋病防治事业。

　　Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.

　　First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.

　　Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.

　　In conclusion, false advertisements must be eliminated in our society.

　　Speaking of advertisement, some people dohave a bad feeling for it. They argue that it happens quite often that when they are enjoying a movie, then advertisement pop up and disappoint them.While, some people believe that advertisement is great for they are informed of some new and inexpensive products or other things. In my point of view, I think advertisement is a disaster. Reasons are as follows.

　　一提到广告，很多人都很讨厌它。他们说当他们在看电影的时候，广告会弹出来扫他们的兴。但是，有些人认为广告很不错，可以告诉他们当下有一些新的，便宜的'商品出售或者告诉他们一些别的事情。就我看来，我认为广告对我们来说是个祸害。原因如下：

　　First of all, most advertisements are full of fake information. Most manufacturers prefer to advertise their products;hence they will try to use exaggerated and even fake information to attract customers.

　　首先，广告包含太多的虚假信息。许多的商家都喜欢为自己的产品做广告，因此他们会选择一些夸大的甚至虚假的信息去吸引顾客。

　　Secondly, advertisement can be annoying.When people are watching TV programs or listen to radios, if advertisement breaks in by midway, then people will get annoyed because ads make them forget what they are watching or listening.

　　第二，广告很烦人。当我们在看电视节目或者听广播的时候，中途被广告打断的话，我们通常会很烦躁，因为广告会让我们忘记之前看到或者听到的内容。

　　Thirdly, ads cheat on customers. For most customers, they would buy the products pasted in advertisement because they believe what the ads say. Since advertisements are usually dishonest, most customers will find themselves cheated after they buy the product in ads.

　　第三，广告欺骗消费者。许多的消费者愿意去买广告中的产品因为他们相信广告中所说的内容。但是由于广告内容不真实，许多的消费者会在购买广告中的产品之后发现自己被骗。

　　All in all, since advertisement is so annoying, full of fake information and cheat on customers, I don’t think advertisement is popular among us.

　　总之，广告很烦人，充满虚假信息，欺骗消费者，所以我不认为广告会受大众欢迎。

　　Every day when we turn on the TV-set, what appears into our eyes first is advertisement. Some people think that advertisements have many advantages, while I take no interests in them at all. On the contrary, they are a great nuisance in my mind.

　　当我们每天打开电视时第一眼看到的就是广告。有些人认为广告有许多优点，但是我却对他们毫无兴趣。相反，他们是我心目中的一大公害。

　　There are two main disadvantages of advertisements. For one thing, advertisements often mislead us. Most sellers on advertisements boast that their products are superior to other ones in the markets. However, they are inferior in quality. When people fall for the tricks, they can do nothing but complain and regret because they can’t contact the sellers to get compensation after purchasing. For another, advertisements usually take up plenty of time on TV, so we can’t watch any TV programs in a happy mood. What is worse is that many interesting programs are segmented by a lot of boring advertisements, which makes us feel annoyed. But we have to stand.

　　广告主要有两个缺点。一方面，广告经常误导我们。大多数卖家通过广告来吹嘘自己的产品优于市场上的其他产品。然而，他们却是质量低劣。当人们陷入他们的`把戏，人们能做的只是抱怨和遗憾，因为他们购买后无法联系卖家得到补偿。另一方面，广告通常占用电视的大量时间，以至于我们不能在开心的看电视节目。更糟糕的是，许多有趣的节目被很多无聊的广告分开，使我们感到恼火。但我们必须得忍受。

　　In conclusion, advertisements have become a new form of visual pollution which must be prohibited strictly.

　　总之，广告已经成为一种新的视觉污染形式，必须严格禁止。

　　Turning on the TV, we can see numerous advertisements done by the celebrities including the film stars, singers and so on. Some people believe it is worth the efforts because they think what the stars have said in the ads are true and convincing while some other people worry that the information in the ads may be misleading to the consumers. So far as I am concerned, the advertisements done by the celebrities should be limited.

　　打开电视，我们可以看到大量由名人，包括电影明星、歌手等等代言的广告。有的人认为这是值得努力的，因为他们认为明星们在广告中所说的是正确切有说服力的`，而其他人担心广告中的信息可能会误导消费者。在我看来，名人代言的广告应该受到限制。

　　First of all, the celebrities, while receiving the handsome pay for advocating some products, should be responsible for what they have said in the ads for the credibility is priceless. We have heard of some cases about the false information in the ads and a number of stars have been accused by the customers for their misdeeds. What is more, the customers should become careful and critical about the information they see in TV. It does no harm to think twice before buying the products advertised by the stars. Finally, the government needs to tighten the control over the broadcasting of the advertisement.

　　首先，名人在宣传产品的同时也得到可观的报酬，他们应该对在广告中所说的负责，因为广告的信誉是无价的。我们已经听说了一些有关广告中的虚假信息的案例，很多明星因其误导而被消费者控告。另外，消费者对在电视上看到的信息应该小心和批判。在购买明星代言的产品前三思而后行是百益而无一害的。最后，政府需要加强对广告广播的控制。

　　To sum up, the stars should be responsible when doing the advertisement and in the mean time, the consumers should be careful when shopping.

　　总之，，明星在打广告的时候应该负责，同时消费者在购物时也应该小心。

　　When it comes to advertisement and products, some people believe successful selling of products can’t be separated from advertisement. To begin with, advertisement keeps people informative about the price and function of products; what’s more, advertisement can help to improve products’ brand awareness and its reputation.

　　But on another hand, only with good quality can advertisement arouse customers’ interest in the products. Otherwise, advertisement can be misleading and deceptive.

　　From what has been discussed above, we may safely draw a conclusion that honest and colorful advertisement brings benefits to products, but at the same time, products’ quality can’t be ignored.

　　TV commercial ads

　　I think TV commercial ads have both advantages and disadvantage. To begin with, they are good because they can popularize the latest products. For example, if some people want to buy a digital camera, but they have no idea about which brand is the best and where to buy it. They may just find out relevant information about it by watching TV ads. But , of course, TV commercial ads are

　　bad ,because some of them are misleading. For example, some ad about an English training course says “Come and join us. You can learn how to speak English within 40 minutes.”

　　To conclude, people should be very much careful about TV commercial ads.

　　译文：

　　电视商业广告

　　我认为电视商业广告有优势，也有劣势。首先，他们是很好的，因为他们可以推广最新产品。例如，如果有人想买个数码相机，但他们不知道哪个品牌是最好的，在哪里买。他们就可以通过电视广告发现它的相关信息。但是电视商业广告也有不好的`地方，因为有些存在误导。例如，一个英语培训课程的广告说“来加入我们。你可以在40分钟内学习如何说英语。”

　　总之，人们应该非常小心电视商业广告。

　　我对虚假广告的看法 My view on the Negative Effects of Fake Advertisements

　　Nowadays, there are increased advertisements with overstating even false information in our daily life. We cant aviod these ads when we watch TV, go shopping and even watch doctors. Its puzzlement that confuses our choices.

　　如今，虚假广告夸大产品功能的情况在不断增加，在我们的日常生活中。在我们看电视的时候，我们不可避免的看到这些广告，在我们逛街购物，甚至是看医生的时候都可能见到。这是虚假广告混淆??了我们对产品的选择。

　　There are many negative influence on our normal living caused by cheated businessmen. Its easily for us to trust the substance what the ads said that we are cheated by the dishonest businessmen and get loss. We may buy something with high price, we may choose something we dont need, and we may get something bad. We not only lossing our money but not solve our problem. What was worse, we may eat some foods or drugs bad for our health.

　　有许多受骗商人对我们的正常生活造成了负面影响。这说明我们很容易相信广告说的功效，导致我们被不法商人骗而损失财物。我们可以买价格高的东西，导致我们可能会选择我们不需要的.东西，我们可能会遇到糟糕的坏事。我们不仅损失我们的钱财，但不解决我们的问题。更糟糕的是，我们可能会吃一些对我们的健康有害的食物或药物。

　　This situation is a big problem in our economic society so we need take measures to deal with it. In my opinion, the government should make some rules to the ad-market and the ad companies should be responsbl for the ads they make. In addition, Customer must be clear-headed when someone wants to cheat you. By all of these, there is no profit for the illness business. As the result, the bad ads will disappear.

　　这种情况是在我国经济社会的大问题，所以我们需要采取措施来对付它。在我看来，政府应作出一些规则的规定广告市场和广告公司为他们所做的广告负责。此外，当有人要骗你时客户必须有着清醒的头脑。所有这些，是没有患病业务的利润。最终，虚假广告有一天会消失。

　　With the development of a market-oriented economy, advertisement becomes a dominant feature in the television industry. Some people think it bring lots of advantages and convenience for human beings, while some people consider the disadvantages it brings are more than advantages and it should be restricted. What do you think of it? For me, i think it should be banned. There are several reasons to support my view.

　　随着市场经济的发展，广告成为了电视行业的主要特征。有些人认为它给人类带来了很多好处和便利，但有些人则认为它带来的弊大于利，应该限制电视广告。你对这个问题有什么看法？对我来说，我认为电视广告应该要限制。有几个理由可以支持我的观点。

　　Firstly, today’s TV advertisement has too much illusive desCRIptions. As most of the present advertisements are commercial, their purpose is to convince the public to buy their products and then get money from it. In the most cases, they will use exaggerated ways to convince people. Sometimes they will even show some false information to people. For example, the losing weight advertisement. If people can lose so much weight by having their medicine, the world will be no fat.

　　首先，今天的电视广告存在太多虚假的描述。由于目前大部分广告都是商业性的，他们的目的就是说服大家购买他们的产品，然后从中赚钱。在大多数情况下，他们都会用夸张的手法来说服人。有时他们甚至会给人们一些虚假信息。例如，减肥广告。如果人们可以通过药物减肥，那这个世界上就不会有胖子。

　　Secondly, too much commercial advertisement will have negative effect on children. Television has become one of the necessary amusement tools in every family and nearly every family has one. Of course, it also becomes the amusement tool for children. If they have received so much information about the materials, their life value may be affected. What’s worse, it will affect their life purpose.

　　其次，过多的商业广告对孩子会有不良影响。电视已成为每个家庭必备的娱乐工具之一，几乎每家每户都有。当然，它也就成为孩子们的娱乐工具。如果他们接收很多物质层次的.信息，他们的人生价值观可能会受到影响。更糟的是，甚至会影响他们的人生目标。

　　To sum up, too much TV advertisement brings more disadvantages than advantages. To the health of human beings and the next generation, i think TV advertisement should be restricted.

　　总之，过多的电视广告带来的弊大于利。为了人类健康以及下一代，我认为电视广告应该要限制。

　　Celebrities as the products’ the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.

　　明星作为产品的代言人。在当代社会，明星或者那些所谓的超级巨星为各种各样的产品发言或者成为它们的代言人是很常见的。在互联网、电视、报纸、杂志、甚至一些建筑物的墙壁上随处可见明星广告。

　　There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.

　　然而，明星和消费者也存在一些问题。首先，在代言之前，明星可能对产品一无所知。因此，消费者可能会被误导。更糟糕的.是，为了钱，有些明星为质量较低的产品,甚至对假冒伪劣商品做广告。以三鹿为例子,明星的公众形象是变质了的。最后但并非最不重要的,高收入的广告与他们的劳动力的价值并不相符,反而扩大了贫富差距。

　　From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.

　　从我的观点来看,现在已经是让人们采取措施来消除过失的紧急时刻了。第一，应该制定法律来规范明星广告。第二，明星应该诚实面对公众。只有这样才可以让明星被他们的粉丝所信任，并且使观众获益。

　　money spent on advertising is money well spent. it assists a rapid distribution of goods at reasonable prices. it draws attention to new ideas and so helps enormously to raise standards of living.

　　by helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. it helps to pay for many services. without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.

　　perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. no regular advertiser dare offer a product that fails to live up to the promise of his advertisements. he might fool some people for a little while through misleading advertising.

　　he will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. if i see an article advertised, it s the surest proof i know that the article does what is claimed for it, and that it is of good value.

　　there is one more point i feel i ought to touch on. recently, i heard a well-known television personality declare that he was against advertising because it persuades rather than informs. this is hair-splitting. of course advertising seeks to persuade. if it only gave information, advertising would be so boring that no one would pay any attention. but perhaps that is what the well-known television personality wants.

　　lam prepared to make just one admission to the opponents of advertising. not every advertisement is a good one.some advertisements are silly. some are pointless though not very many. pick up the nearest magazine or newspaper and count the advertisements that really offend you. and then count the advertisements that, in some degree, interest you, or give you pleasure. and be honest!

　　Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.

　　We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.

　　However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.

　　After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.

　　如今，无论在城市或者在乡村的哪个地方，要找到介绍产品的一两个标记很容易。这在我们的日常生活中已日益普遍。到底广告的影响是好是坏可以剖析如下。

　　我们将开始讨论广告的优点。首先，广告信息提供给用户快速了解产品的需要。以我为例，我是一个新的广州居民，一个位于中国南部的城市。最初搬到这个城市时，我不知道去哪里为我的新公寓购买所有的必需品。感谢电视和报纸广告，令人惊讶的是几乎所有的东西从家具到家用电器一周内解决了。其次，消费者可以通过由不同供应商的广告比较和对比价格和商品规格得出一个最好的.价格。

　　然而，广告也包含有一些缺陷，我想列出其中的两个。最初，广告的日益普及与增强的布局设计显示在市场上越来越频繁，成本会转嫁给顾客。此外，这一代人可能会因为他们在一定时间内的许多人购买媒体上广告的同一商品而失去了自己的个性，这使得他们看起来一样。

　　通过对优点和缺点上述分析后，我趋向于正面的影响。毫无疑问，普通人生活在社会里，没有什么比通过广告购买商品可以享受的便利而有竞争力的价格这更重要的。我相信的负面影响可以通过持续的经济增长和教育降到最低。

　　With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.

　　随着信息化的发展，人们有更多的机会选择自己喜欢的商品。但是商品越多，人们在选择的时候就越困惑。因此，广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成，而有些人则相反。至于我，我在中立的立场。

　　On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?

　　一方面，广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下，广告对消费者是免费的.。而且，广告也比包装盒上的说明书要有趣得多，因为广告包含各种元素，如图片，视频，情节等。难道你不觉得这是选择产品的一种好方法吗？

　　On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.

　　另一方面，有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户，一些广告商为了满足修饰产品的作用，而忽视他们使用的一些肮脏措施，或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果，他们误导了消费者购买不值得的东西。

　　To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.

　　总之，广告有好的一面也有不好的一面。如果我们只是把它们当成是参考，广告会是好的。但是如果我们依赖于它们来买东西，我们最后可能会遭受损失。

　　Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.

　　from domestic articles to machinery, from toys to aircrafts.）It’s no exaggeration that we live in the world of advertisement.

　　The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.

　　However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.

　　It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

　　Advertisement

　　Advertisements appear everywhere in modern society. When you walk along the streets, you can see large boards with pretty girls smiling at you. You read newspapers, and see half of the pages covered with ads. You turn on TV, and you see commercial advertisements again. Whether you like it or not, advertisements fill your life.

　　In order to attract more customers, advertisements will sometimes go to extremes. Advertisements use every possible means in producing their announcements. For example, to advertise a certain food, advertisers will employ an actor to sit at a table and eat up their seemingly delicious food product while they film him.

　　Although advertisements enable you to make decisions quickly, sometimes they can cause lots of trouble. There are always many of them and they make you forget what you are sitting there for.

　　广告

　　广告在现代社会无处不在。当你走在大街上，你可以看到大的板在你微笑的漂亮女孩。你读报纸，看覆盖广告。你打开电视一半的页面，你看到的商业广告。不管你喜欢还是不喜欢，广告充斥你的生活。

　　为了吸引更多的顾客，广告有时会走极端。广告在制作自己的`短片使用一切可能的手段。例如，对某一食物做广告，广告主会雇用一个演员坐在桌边，吃了它们看似美味的食物产品，而他们的电影。

　　尽管广告使你迅速作出决定，但有时会造成很多麻烦。总是有很多人，他们让你忘了你是坐在那里。

　　Advertisements are everywhere in this world. Through advertisement, people know about a product. Some people think that advertising is generally helpful, while others feel it is annoying. In my opinion, advertisements have both advantages and disadvantages.

　　广告无处不在。通过广告，人们了解产品。一些人认为广告会有所帮助，其余的人则认为广告很烦人。在我看来，广告有好有坏。

　　On one hand, advertisement provide us with the most direct, comprehensive and detailed information. With advertisement, people can know where the products are available, when we go shopping, we can use the advertisements on TV to know the products effects and prices, it can save some time and money. Some advertisement can even provide entertainment. Some slogans of the advertisements are quite funny and full of positive energy.

　　一方面，广告为我们提供了最直接、全面和详细的信息。通过广告，人们知道哪些产品好，当我们去购物时，我们可以通过电视上播放的广告来了解产品的功效和价格，这样可以节约时间和金钱。一些广告甚至可以提供娱乐。它们的广告语一般都很有趣且充满正能量。

　　On the other hand, advertisement can be harmful. Sometimes, they are misleading and cheating. Some advertisements just full of empty words and the consumers will fall for them. Some advertisers just care about money making, they like to exaggerate the benefits of the goods so that they can gain more profits. Thus, we should pay attention to such kind of advertisements.

　　另一方面，广告也可能会造成危害。有时候，它们会误导和欺骗消费者。一些广告中充满了空洞的保证，消费者很容易上当受骗。一些广告商夸大产品的功效只为了赚更多的钱。因此，我们应该对这样的'广告提高警惕。

　　To sum up, consumers should be a wise shopper. Do not fall for the fake products. And the governments should do somethings to protect our rights.

　　总的来说，消费者应该理智。不要被虚假广告蒙骗。政府该做些什么来保护我们的权益。

　　Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows. First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers. Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers＇ interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements. In conclusion, false advertisements must be eliminated in our society.

　　根据以下要点写一篇议论文，阐述一下广告已成为当今社会很重要的.一种行业，词数 100 左右。

　　1、广告不仅能促销，还能提供给我们各种最新消息。

　　2、广播、电视及电脑使广告成为我们日常生活中的一个重要部分。

　　3、广告业还提供了许多了就业机会。

　　No one can avoid being influenced by advertisements.

　　On one hand， advertising greatly promotes sales. on the other hand， in their efforts to tell people about products and events， advertisers provide us with great amount of the latest information. radio， television and computer have made it possible for advertisers to attract the attention of millons of people.

　　Therefore， it has become part of our daily life. meanwhile， to make an advertisement， a lot of people will work together on it. so with the development of advertising a lot of jobs are being provided.

　　Advertising is an important business.

　　If you pay attention, you will see many dating advertisement around yourself, for example, newspaper, TV, computer and so on. Do you think they are reliable? I don’t think so. I think the information on the dating advertisement is possible to be faked, because everyone can publish their own information and the requirement for the people they want to date. Sometimes, in order to attract more people, they will modify their information in an exaggerative way. As a result, in general, the people in the dating advertisement and reality are different, which always disappoint others. So, I don’t think dating advertisement is reliable.

　　如果你留意的话，在你的周围你会看到很多征婚广告，例如，报纸，电视，电脑等。你认为它们可信吗？我不这么认为。我觉得征婚广告上的`信息很有可能是伪造的，因为每个人都可以发布自己的信息，以及他们想要约会对象的要求。有时，为了吸引的人，他们会用夸张手法来修饰自己的信息。结果，一般情况下征婚广告上的人和现实中的人是不一样的，而且往往是让人失望的。所以，我不认为征婚广告是可信的。

　　Today, as the development of the media, people are affected by the advertisements greatly. When we are walking on the street, we can see the ads everywhere, they are spread by the newspaper, the radio and so on. The most obvious are the ads attached in the buildings.

　　When we see the advertisements, we will be attracted by them and have the strong desire to buy the products. But the negative sides of advertisements will mislead the customers.

　　Some products exaggerate the function, when people use them, they will realize that they are cheated and waste the money. The worst situation is that people use the fake products and get sick seriously, their health is under threat.

　　So we must check out the advertisements before we buy the products. We should ask the doctor or see the customers’ real reaction.

　　今天，由于媒体的发展，人们受到广告的很大影响。当我们在街上走的时候，可以看到广告无处不在，广告通过报纸，广播等等方式传播。最明显的广告就是贴在建筑物上面的。当我们看到这些广告，我们会被吸引，会有强烈的`愿望要去买这些产品。但是广告的负面对误导消费者。一些产品夸大了功能，当人们使用，就会发现被骗，浪费了钱。最糟糕的情形就是人们使用了虚假产品，染上重病，他们的健康受到了威胁。因此我们必须在买产品前检查清楚。我们应该咨询下医生或者看看消费者的真是反应。

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