营销人员对促销并不陌生。毕竟，他们的主要工作就是展示产品或服务的优点，吸引人们购买。仔细想想，他们应该是回答营销面试问题的天生高手，对吗？

突出自己的专长应该是他们的强项。但也不一定。

自我推销并不容易。当你不得不谈论自己的时候，情况就不一样了。你可能会担心自己会成为一个自吹自擂的人，从而有所保留。

另外，如果一个人决定拒绝能量饮料、流媒体服务或其他任何东西，他也不会 “感觉 ”到该产品或服务被拒绝了。但是，如果招聘经理对你说 “不”，你就会感受到那种刺痛，这就很可怕了。

很多求职者都会因为紧张而在面试中表现得很挣扎。他们只是不知道如何像推销其他东西一样推销自己。幸运的是，你可以利用自己的技能来求职成功。

首先，我们想花一分钟谈谈其他一些非常重要的事情：你的面试策略。

通过学习正确的方法，你就能准备好面对意料之中的面试问题和出其不意的面试问题。毕竟，你无法预测招聘经理可能会问的所有问题，这根本不可能。

那么，如何为不可预知的问题做好准备呢？通过研究和采取适当的技巧。

准备面试时，信息是你的朋友。通过深入研究，你会了解到一些关键的小知识，这些知识可以帮助你打好基础，在众多信息中脱颖而出。

在面试中，招聘经理想知道你是否具备胜任这份工作的能力。从根本上说，他们需要知道你是否具备正确的技能和特质。

哪些是正确的技能和特质？就是职位描述中的那些。

因此，请仔细阅读招聘广告，尤其是必备清单。它会告诉你招聘经理希望找到什么样的人。这就是你的基础。

但不要就此止步。前往公司网站。在那里，查找使命和价值观声明。这些小块文字充满了关于什么样的人才能与公司文化相融合的线索。此外，它们还反映了公司的优先事项。如果你能在面试中稍微讨论一下这些要点，你就会在竞争中脱颖而出。

既然你知道要谈什么，那我们就来重点讨论如何谈。对营销面试问题做出精彩回答并非偶然。相反，这是一种技能，一种你可以学会的技能。

通常，传统的面试问题都很简单。而行为面试问题则比较棘手。幸运的是，我们为您提供了一种技巧。

首先使用 STAR 方法，将平淡无奇的回答变成引人入胜的故事。然后，您需要使用 “量身定制法”，让您的回答更贴切。

这些技巧结合在一起，可以让您做出极具针对性和吸引力的回答，大大提高面试成功的几率。

有了制胜的策略，是时候更上一层楼了。以下是三大营销面试问题及答案示例，让您了解如何运用新技能。

1. 当下一代产品上市时，你如何定位传统产品以确保其长期成功？

当最新版本发布时，公司不一定会将原有产品或服务撤出市场。招聘经理会问这个问题，以了解应聘者如何确保以前的版本保持成功。此外，他们还想知道你是否能利用它们，创造新的利益。

EXAMPLE ANSWER:

“When the next-gen product enters the market, I strive to position the legacy option as a solution for price-sensitive consumers. My goal is to showcase it as a bargain, allowing it to serve as a lower point of entry for customers who may otherwise be priced out. For example, in my last role, I created a marketing campaign that showcased the legacy product as feature-rich yet budget-friendly. The combined approach kept interest in it high and also allowed us to position the next-gen product as a premium version, an approach that also yielded positive results.”

就业指导崔老师小贴士：

在回答这个问题时，你不必把重点放在定价或有预算意识的购物者身上。传统产品或服务可能具有比低价标签更多的优点，例如经过验证的可靠性。此外，一些入门级用户可能会喜欢功能设置较为有限的产品，这可能是旧版产品的特点。考虑所有的可能性，选择与公司产品最匹配的产品。

2. 对于社交媒体营销，您更喜欢哪些平台，为什么？

社交媒体的范围一直在扩大，许多公司不知道该把精力集中在哪里。他们可能会求助于营销专家来确定哪些平台需要关注。通过这个营销面试问题，招聘经理想更多地了解您是如何在众多选择中做出决定的。

EXAMPLE ANSWER:

“Each social media platform has its merits. Plus, they represent different audiences. As a result, I vary my approach based on the product and the ideal consumer. If the goal is to appeal to younger generations, I may favor platforms that resonate with the under-30 group, like Instagram, Snapchat, or TikTok. Facebook and YouTube can be excellent additions for reaching nearly any generation since they rate the highest in overall usage. However, Facebook is essentially a must for targeting adults over 30.

Ultimately, my goal would be to embrace platforms that the target market connects with, allowing me to showcase a product or service in a place they already frequent. That creates the widest reach while remaining relevant to the audience.”

3. 告诉我一个引起你注意的营销趋势。你对它的哪些方面感兴趣？

与许多领域一样，市场营销也在不断发展。如果您没有紧跟潮流，您的营销活动可能就不会那么有效。

招聘经理希望知道你对最新的技术和工具保持警惕。这就是他们要求你讨论趋势的原因。此外，利用业余时间关注行业新闻的求职者往往比那些消息不灵通的求职者更热衷于该领域，这也为招聘经理提供了另一个深入探讨该主题的理由。

EXAMPLE ANSWER:

“There are quite a few trends that I’ve kept on my radar recently. Shoppable posts have me particularly intrigued, especially on platforms like Instagram. The visual nature of the platform makes it ideal for showcasing certain products, and the ability for users to actively pursue those that interest them allows the initial connection to advance a user through the sales funnel with greater ease. It simplifies the buying process, shortening it dramatically, while also making use of a platform that users already frequent and trust. I think there is a significant amount of potential there, and believe it’s a trend that will quickly become a norm in the marketing industry.”

d.  Describe the difference between direct and indirect marketing.

e.  What research techniques do you use to identify potential customers for a new product or service?

f.  Tell me about the biggest marketing challenge you’ve faced. How did you overcome it?

g.  Describe a time where you made a mistake with how you positioned a product or service. What did you do to fix the issue?

h.  When it comes to products or services like ours, do you think a hard sell or soft sell is the better approach? Why?

i.  Tell me about your all-time favorite campaign. What about it resonates with you?

j.  If you had to sum up our product or service in one word, what would it be? How would you use that to determine the direction of a campaign?

k.  What do you do when you present an idea for a campaign, and it’s rejected?

l.  Do you think that email marketing is still viable? Why or why not?

m.  If you could pick any slogan for our product or service, what would you recommend?

n.  When developing a campaign concept, do you prefer to work alone or as part of a team? Why?

o.  Can you tell me about your most successful campaign? What about it made it shine?

p.  Tell me about your least successful campaign? What went wrong, and what did you learn from the experience?

q.  The coronavirus pandemic forced many companies to rethink their marketing. What changes do you think yielded positive results? Do you believe some resulted in negative outcomes?

r.  Who do you think is our biggest competitor? How can we differentiate our product or service from theirs?

s.  Which traits are most critical for being a successful marketer?

t.  In your own words, what do you think is the goal of marketing?

u.  Why did you decide to launch a career in marketing?

v.  What about this marketing position appeals to you, and why?

w.  The marketing industry has changed dramatically in recent years. What changes do you think are on the horizon, and why?

x.  Can you describe your experience with paid advertising?

y.  What steps do you take to generate organic traffic?