‍>> 自由主题竞赛单元——B8.多媒体设计类别共产生41件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖13名、入围奖24名。>>

欲望泡沫商店

作者: 欲望泡沫商店小组

导师: 蔡燕、吴南妮、潘永亮

院校: 广州美术学院

Desire Bubble Store

Designer: Desire Bubble Store Group

Adviser: Cai Yan / Wu Nanni / Pan Yongliang

School: Guangzhou Academy of Fine Arts

被消费主义浪潮所裹挟的个人，总是错误地把提高消费水平视为追求美好生活的根本方式，进而导致消费总体呈非理性趋势。消费主义最常用的手段是用文案伪造一系列文化，用情感绑定消费者，甚至将人的价值与商品挂钩。我们将“万物皆可消费主义”作为毕设主题，反应当下消费主义是如何让人陷入其精心铺设的陷阱。

新时代的欲望泡沫商店免不了人工智能AI技术的介入，在机器学习的技术辅助下，任何不起眼的物品都可以被识别并匹配相应的消费主义话术，自动生成适应各种物品比例大小的随机海报。我们令新技术成为编织精致幻想的消费文化生成机器，也令所有参与者体验成为虚拟的陷阱制作者时，获得如何在被消费文化勾勒的现实世界中如何自处的启悟。

Individuals engulfed by the wave of consumerism always mistakenly regard raising the level of consumption as the fundamental way to pursue a better life, which leads to an irrational trend in consumption as a whole. The most commonly used method of consumerism is to forge a series of cultures with copywriting, bind consumers with emotions, and even link human values with commodities. We take "Consumerism for all things" as the final theme, reflecting how consumerism now makes people fall into its carefully-laid trap.

The desire bubble store in the new era cannot avoid the intervention of artificial intelligence technology. With the aid of machine learning technology, any inconspicuous item can be identified and matched with the corresponding consumerism, and it will automatically generate a random-size poster that adapts to the proportions of various items. We make new technology a consumer culture generation machine that weaves exquisite fantasy, and also enable all participants to experience becoming a virtual trap maker and gain an enlightenment on how to deal with themselves in the real world outlined by consumer culture.

花开岁朝·中国年主题设计

作者: 占志成 | 导师: 胡珂

院校: 中国美术学院

Flower· New Year to Flourish Theme Design

Designer: Zhan Zhicheng | Adviser: Hu Ke

School: China Academy of Art

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无花不成年，对于花在新年中的运用一直是件极其富有仪式感的事情。有以吉祥之花开笔的岁朝图，也有形态多样的剪纸窗花，更有除旧迎新的绚烂烟花。设计主题围绕新年的“花”，用极具现代感的动态图形的设计形式来表现属于新时代的“岁朝图”。以吉祥如意寓意的水仙花、鸿运当头寓意的蝴蝶兰、百事如意寓意的百合花、蒸蒸日上寓意的烟花来表达人们亘古不变对美好生活的向往。衍生品的设计上，根据岁朝图中寓意平安的花瓶，重新设计了更具现代的花瓶；并搭配鲜花赠予亲朋好友，延续了岁朝图的初衷。除此之外，动态交互体验、动态壁纸，以及微信红包封面的加入，让岁朝图有了新时代的“新玩法”。

It's not a good new year without flowers. The use of flowers in the new year has always been a very ritualistic agenda. Since ancient times, the Chinese people have been keen on celebrating the Chinese lunar new year with flowers. Around the “flower” of the new year, the design uses modern dynamic graphics to show the new-ear version of “Sui Zho Tu” (New Year Drawing). There are daffodils representing auspiciousness, moth orchids representing luck, lilies representing that everything goes well, and fireworks representing flourishment, to express people’s eternal yearning for a better life. As for the design of derivatives, a modern vase is designed according to the vase meaning safeness on “Sui Zhao Tu”, Flowers are prepared to give friends and relatives, which is the continuation of the original intention of Sui Zhao Tu. In addition, with the dynamic interactive device and wallpaper, as well as Wechat Lucky Money, the new “Sui Zhao Tu” is endued with new vitality.

Crazy Printing

作者: 胡顺洪 | 导师: 孙可

院校: 四川美术学院

Crazy Printing

Designer: Hu Shunhong | Adviser: Sun Ke

School: Sichuan Fine Arts Institute

“这里汇聚了一群热爱设计生活的年轻人，他们用印刷、图像、视频等媒介链接艺术与品牌，并创造出一个多元化的视觉交流社群空间。”设计灵感来自该工作室上述的理念，并以此来指导本次的品牌形象塑造，本次创作是想通过动态将印刷的各个特性表达出来，用色谱进行串联，将抽象化的语言融入到印刷的过程中。

“A group of young people who love design gather here. They use print, image, video and other media to link art and brand, and create a diversified visual communication community space.” The design is inspired by the above ideas of the studio, which is used to guide the brand image building. This creation is to dynamically express the various characteristics of printing, connect them with chromatography, and integrate the abstract language into the printing process. 

欢迎来到粉丝工厂

作者: 吕楚君 | 导师: Matthew Chrislip

院校: 中央圣马丁艺术学院

Welcome to a Fandom Factory

Designer: Lyu Chujun | Adviser: Matthew Chrislip

School: Central Saint Martins

>

该项目通过对中国互联网上粉丝文化的可视化，旨在帮助公众了解粉丝文化和行为。创作者希望通过一个有趣的互动网站，将中国目前的“粉丝劳工”重新想象成荒谬的网络工厂世界。用故事化的网页形式，插图，创意编程和叙事性采访相结合，展现粉丝的劳动流程，劳动内容，和他们的动机，以此来反刍资本对粉丝的利用。粉丝文化并非小众文化，几乎所有中国网民都亲眼目睹了粉丝们的“工作”：控制评论，买奶票，花大量时间去投票等。粉丝们占据了社交媒体的热门话题，跟随资本的指示，大量生产无意义的数据和图像。为造福偶像而在互联网上操纵数据的行为，已经影响了公众利益，且造成粮食浪费。该项目不仅是对于粉丝这个影响到大众的互联网群体的反思，也是对于当下数据劳工的反思。以传播学角度分析，“数据劳工”主要指将信息知识消费转化成额外的生产性活动而遭到剥削的劳动者。而“粉丝”这类群体只是万千数据劳工的缩影，我们每个人的每次点赞，转发都与数据劳动息息相关。该项目使用了视觉研究的方法，通过多维度再现粉丝们无意识的互联网视觉语言，尽可能地还原真实的粉丝世界，反思资本与劳动之间的关系。

This project captures the unconsciously vernacular visual language of fans, embracing their daily activities and digital production with illustrative and graphic practice. Users can freely and boldly participate in production of fans by finishing different online “tasks”. In particular, the time fans spent on social media, the comments they made, the “likes” they gave, the tickets they bought, all become a kind of working process. Through the reorganization of these texts and pictures, this project hopes to shift the narrative of visual communication design toward the lively Chinese fan labor culture, so fans’ lifestyle and ideology can be reflected to the greatest extent. To toe the lines between graphic design and interactive design, the project’s intention is to help public understand the growing fandom culture and behavior today through the visualization of Chinese fandom culture. Rather than being a voice of critical judgement toward these fans, this passage, it aims to regurgitate the internal exploitation of capital towards fan labor. The creator wants to tackle this issue by reimagining the current fan labor in China as an absurd world of online factory through an interesting, interactive website.

山寨玩具作为反抗工具

作者: 许俊菲

导师: Charlotte-Maëva Perret / Tony Credland

院校: 伦敦传媒学院

Shanzhai Toys as a Tool for Resistance

Designer: Xu Junfei

Adviser: Charlotte-Maëva Perret / Tony Credland

School: London College of Communication

中国美术学院天体系统概念设计

作者: 王睿琦、董盼盼、劳小武 | 导师: 宣学君

院校: 中国美术学院

Conceptual Design of Celestial System of China Academy of Art

Designer: Wang Ruiqi / Dong Panpan / Lao Xiaowu

Adviser: Xuan Xuejun

School: China Academy of Art

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末日鱼市

作者: 末日鱼市小组 | 导师: 蔡文超、邵维

院校: 中国美术学院

Doomsday Fish Market

Designer: Doomsday Fish Market Group

Adviser: Cai Wenchao / Shao Wei

School: China Academy of Art

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苍耳葳蕤

作者: 王涵知

院校: 浙江大学

With Xanthium Overspread

Designer: Wang Hanzhi

School: Zhejiang University

嗅觉立方

作者: 施佳奇 | 导师: 陈月甜

院校: 四川美术学院

Smell M³

Designer: Shi Jiaqi | Adviser: Chen Yuetian

School: Sichuan Fine Arts Institute

重塑·景象 交互装置

作者: 222设计工作室 | 导师: 郭玉川

院校: 景德镇陶瓷大学

REINVENT IMPRESSION Interactive Device

Designer: 222 design studio | Adviser: Guo Yuchuan

School: Jingdezhen Ceramic Institute

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孪

作者: 盖琦正 | 导师: 卢英英、赵江凌

院校: 中央美术学院城市设计学院

Digital Twins

Designer: Gai Qizheng

Adviser: LuYingying / Zhao Jiangling

School: China Central Academy of Fine Arts City Design School

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上兑下艮

作者: 李晨华、孟昭硕 、刘苡辰

导师: 赵璐、于静、 孙梦灿 、刘亮亮 、张靖

院校: 鲁迅美术学院

Too Illusory

Designer: Li Chenhua / Meng Zhaoshuo / Liu Yichen

Adviser: Zhao Lu / Yu Jing / Sun Mengcan / Liu Liangliang / Zhang Jing

School: LuXun Academy of Fine Arts

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北京理工大学珠海学院设计与艺术学院2022毕业设计展视觉设计

作者: 黄子曦、林冠廷 | 导师: 吕城

院校: 北京理工大学珠海学院

Main Visual Design for the 2022 Graduation Exhibition of the School of Design and Art, Beijing Institute of Technology, Zhuhai

Designer: Huang Zixi / Lin Guanting

Adviser: Lyu Cheng

School: Jingdezhen Ceramic Institute

活着&活着

作者: 陈峰 | 导师: 杨田田

院校: 西安美术学院

Alive & Life

Designer: Chen Feng | Adviser: Yang Tiantian

School: Xi’an Academy of Fine Arts

积极废人俱乐部

作者: 何秋瑶 | 导师: 何方

院校: 南京艺术学院

Active Loser Club

Designer: He Qiuyao | Adviser: He Fang

School: Nanjing University of the Arts

未来支付反馈设计

作者: 邓韫文 | 导师: 李轶军、陈梦阳

院校: 中国美术学院

Future Payment Feedback Design

Designer: DengYunwen

Adviser: Li Yijun / Chen Mengyang

School: China Academy of Art

生态音乐合成器

作者: 生态音乐合成器组 | 导师: 颜成宇

院校: 吉林艺术学院

Ecological Music Synthesizer

Designer: Ecological music synthesizer group

Adviser: Yan Chengyu

School: Jilin University of the Arts

Mixtape 咖啡品牌动态设计

作者: 孙智威、贺论一 | 导师: 叶仲楠

院校: 西安美术学院

Dynamic Design of Mixtape Coffee Brand

Designer: Sun Zhiwei / He Lunyi

Adviser: Ye Zhongnan

School: Xi’an Academy of Fine Arts

“闹now”北京理工大学珠海学院设计与艺术学院2022毕业设计展视觉设计

作者: 洪烁彤、丁梓岚、张创权 | 导师: 吕城

院校: 北京理工大学珠海学院

“闹 now” Main Visual Design for the 2022 Graduation Exhibition of the School of Design and Art, Beijing Institute of Technology, Zhuhai

Designer: Hong Shuotong / Ding Zilan / Zhang Chuangquan

Adviser: Lyu Cheng

School: Beijing Institute of Technology, Zhuhai

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大街上传来的旋律

作者: 孙智威、孙瑀奇 | 导师: 李瑾

院校: 西安美术学院

Melody from the Street

Designer: Sun Zhiwei / Sun Yuqi

Adviser: Li Jin

School: Xi’an Academy of Fine Arts

乐仙观

作者: 洪秋实 | 导师: 孙梦灿、孙海旻

院校: 鲁迅美术学院

Treasure Wonderland

Designer: Hong Qiushi

Adviser: Sun Mengcan / Sun Haimin

School: LuXun Academy of Fine Arts

关于长城诗词的探索

作者: 刘志鹏 | 导师: 赵猛

院校: 河北地质大学

Exploration on the Poetry of the Great Wall

Designer: Liu Zhipeng | Adviser: Zhao Mengaimin

School: Hebei GEO University

能之四象

作者: 张鸣

院校: 四川美术学院

Four Trigrams of NENG

Designer: Zhang Ming

School: Sichuan Fine Arts Institute

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彼之果

作者: 金心怡 | 导师: 蔡文超

院校: 中国美术学院

Fruit Form

Designer: Jin Xinyi | Adviser: Cai Wenchao

School: China Academy of Art

ALIVE

作者: 李映琪 、刘超 | 导师: 裴盈盈

院校: 西安美术学院

ALIVE

Designer: LiYingqi / Liu Chao | Adviser: Pei Yingying

School: Xi’an Academy of Fine Arts

且。听风吟

作者: 胡思琦 | 导师: 郑朝

院校: 中国美术学院

Hear the Wind Sing

Designer: Hu Siqi | Adviser: Zheng Chao

School: China Academy of Art

黄河音乐节

作者: 郑寒引、金炫我

院校: 中国美术学院

Yellow River Music Festival

Designer: Zheng Hanyin / Kim Hyun Ah

School: China Academy of Art

实验短片《非观赏林》

作者: 张艾澄 | 导师: 中国美术学院社团发展中心

院校: 中国美术学院

Experimental short film Non Ornamental Forest

Designer: Zhang Aicheng

Adviser: China Academy of Art Associations Development Center

School: China Academy of Art

榫卯科普网站

作者: 唐雯君、吴澄芯、钱程 | 导师: 欧阳文昱

院校: 华南农业大学

Mortise and Tenon Website

Designer: Tang Wenjun / Wu Chengxin / Qian Cheng

Adviser: Ouyang Wenyu

School: South China Agricultural University

设计以美，建筑以真

作者: 唐雅琪 | 导师: 江治邦、陈皓、厉勉

院校: 南京艺术学院

The Outstanding Graduates of the Architectural Association

Designer: Tang Yaqi

Adviser: Jiang Zhibang / Chen Hao / Li Mian

School: Nanjing University of the Arts

植物变异

作者: 黄伟锋 | 导师: 张婵媛

院校: 西安美术学院

Plant Variation

Designer: Huang Weifeng

Adviser: Zhang Chanyuan

School: Xi'an Academy of Fine Arts

C-Platform — CBD 产品线上集合店

作者: 吴嘉妮、赵星芮、栾雅晴

导师: Francesca Valsecchi

院校: 同济大学

C-Platform — Share the Data of Global CBD Brand Products with You

Designer: Wu Jiani / Zhao Xingrui / Luan Yaqing

Adviser: Francesca Valsecchi

School: Tongji University

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Nice Move!

作者: 吴泽琛 | 导师: 吴勇

院校: 汕头大学

Nice Move!

Designer: Wu Zechen | Adviser: Wu Yong

School: Shantou University

无机生态——数字生成艺术

作者: LJVM小组

院校: 广州美术学院

Inorganic Ecology — Digital Generation Art

Designer: LJVM group

School: Guangzhou Academy of Fine Arts

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Marching Square 实时音字互动

作者: 孔华杰 | 导师: 邰健

院校: 北京工业大学

Marching Square Sound Driven Fonts

Designer: Kong Huajie | Adviser: Tai Jian

School: Beijing University of Technology

2022年第23届白金创意国际大赛征集进行时！

两大竞赛单元 / 11项参赛类别 / 奖池累积奖金超过200000元 💰💰💰

欢迎大家踊跃参赛！

—

征集截止日期: 2022.12.09

赛事简章与参赛入口请登录白金创意官网：

www.platinumaward.org

主办单位：

中国美术学院、浙江省美术家协会

承办单位：

中国美术学院设计艺术学院

中国美术学院视觉传达设计系

浙江省美术家协会平面设计艺术委员会

战略合作伙伴：

北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台

战略合作媒体：

美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号

媒体支持(以首字母为序)：

Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网

海外院校支持(以首字母为序)：

布拉格建筑与设计学院

丹麦皇家美术学院

多摩美术大学

佛罗伦萨美术学院

汉堡美术学院

汉堡应用技术大学

海牙皇家艺术学院

京都造型艺术大学

伦敦艺术大学

马里兰艺术学院

米兰理工大学

武藏野美术大学

苏黎世艺术大学

谢菲尔德哈勒姆大学

中国大陆及港澳台院校支持(以首字母为序)：

澳门理工学院

澳门科技大学人文艺术学院

北京工业大学

台湾师范大学

广西艺术学院

广州美术学院

湖北美术学院

鲁迅美术学院

南京艺术学院

清华大学美术学院

四川美术学院

汕头大学

天津美术学院

西安美术学院

香港城市大学

厦门大学

中国美术学院

中央美术学院

总策划：高世名 许江

总顾问：赵燕 韩绪 毕学锋 陈正达

主席：吴炜晨

副主席：方舒弘

秘书长：黄璐

副秘书长：张茜

大赛组委会委员：

侯广程、吴之华、梁京、黄叶青、刘佳豪、吴页新、包雨晨、喻纪方、毛羽、曾德乾、吕翊琳、王瑜、李鸣柳、张卓然

Sponsors:

China Academy of Art,

Zhejiang Artists Association

Organizers:

School of Design and Art of China Academy of Art,

Visual Communication Design Department of China Academy of Art,

Graphic Design Art Committee of Zhejiang Artists Association

Strategic Partners:

Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform

Strategic Cooperative Media:

Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road

Supporting Media (in alphabetical order) :

Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design

Supporting Overseas Institutions (in alphabetical order):

Academy of Arts, Architecture and Design in Prague

Royal Danish Academy of Fine Arts

Tama Art University

Florence National Academy of Fine Arts

Dresden Academy of Fine Arts

Hamburg University of Applied Sciences

The Hague Royal Academy of Arts

Kyoto University of the Arts

University of the Arts London

Maryland Institute College of Art

Polytechnic University of Milan

Musashino Art University

Zurich University of the Arts

Sheffield Hallam University

Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):

Macao Polytechnic Institute

Beijing University of Technology

Taiwan Normal University

Guangxi Arts University

Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Luxun Academy of Fine Arts

Nanjing University of the Arts

Academy of Arts & Design, Tsinghua University

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

Xi’an Academy of Fine Arts

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts

Faculty of Humanities and Arts, Macau University of Science and Technology

General planners: Gao Shiming, Xu Jiang

General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda

Chairperson: Wu Weichen

Vice Chairperson: Fang Shuhong

Secretary: Huang Lu

Second Secretary:Zhang Qian

Member of the Competition Organizing Committee:

Hou Guangcheng, Wu Zhihua, Liang Jing, Huang Yeqing, Liu Jiahao, Wu Yexin, Bao Yuchen, Yu Jifang, Mao Yu, Zeng Deqian, Lyu Yilin, Wang Yu, Li Mingliu, Zhang Zhuoran

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