说服是商务谈判中最困难的一个环节。那么在谈判过程中，谈判者如何说服对方，顺利达成协议是非常重要的。以下是商务谈判中经常遇到的对话，供大家参考学习。

一、John: It’s nice to meet you. Welcome to our company. My name is Jeff John. I'm in charge of the sales department. This is my business card. 约翰：欢迎到我们公司来。我叫约翰哲夫，负责销售部门。这是我的名片。 Michael: Good morning, Mr. John. Glad to meet you.I'll give you mine too. 迈克尔：这是我的名片。 John: Did you receive the sample we sent last week? 约翰：你有没有收到我们上周寄给你的样品？ Michael: Yes, we finished the evaluation of it. If the price is acceptable we would like to order now. 迈克尔：收到了，我们已进行了评估。如果价格合适，我们现在就想订货。 John: I'm very glad to hear that. 约翰：听到这个我真高兴。 Michael: If you are prepared to cut down your price by 8%, we might come to terms. 迈克尔：如果你们能降低8%，我们可能会达成交易。 John: 8%? I’m afraid you are asking too much. Actually, we have never gave such lower price. For friendship’s sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford. 约翰：8%降的太多了，事实上，我们从来没有给过这样低的价格。为了咱们的友谊，我们可以考虑破例降价5%。这是我们能够承受的最低价格了。 Michael: I think the price is a little high. Can't you reduce it? 迈克尔：我觉得这个价贵了点，你能不能减一点？ John: I'm afraid we can't. This is our rock bottom price. 约翰：恐怕不行，这是我们的底价了。 Michael: Well, I'll accept the price and place an initial order of 10,000 units. 迈克尔：行，我接受这个价格，第一批订10,000件。 John: Very good. It's been a pleasure to do business with you, Mr. Michael. 约翰：太好了。迈克尔先生，跟你做生意真是我的荣幸。 Michael: The pleasure is ours. Can you deliver the goods by May 1st? 迈克尔：是我们的荣幸才对。你们能在5月1号前发货吗？ John: Of course. 约翰：当然行。 Michael:That’s fine. See you tomorrow. 迈克尔：那好吧。明天见。 John: See you and thanks for coming, Mr. Michael. 迈克尔：谢谢您的光临，再见，迈克尔先生。

二、Seller: This is our rock-bottom price, Mr. Lee. 卖方：李先生，这是我们的最低价格了。 Buyer: If that's the case. there's not much point in further discussion. We might as well call the whole deal off. 买方：如果是这样的话，那就没有什么意义再谈下去了。我们还不如取消这笔生意算了。 Seller: What I mean is that we:ll never be able to come down to your price. The gap is too great. 卖方：我的意思是说我们永远不可能把价格降到你们要求的价格。差距太大了。 Buyer: I think it unwise for either of us to be inflexible. How about meetingeach other halfway? 买方：我认为我们都这么强硬很不明智。我们能不一能各让一半? Seller: What's your proposal? 卖方：您的提议是什么? Buyer: Your unit price is 100 dollars higher than we want. Well, I suggest wemeet each other half way. 买方：你们的单价比我们想要的价格高出100美元。嗯，我建议各让一步。 Seller: Do you mean a further reduction of 50 dollars in our price? That'simpossible! 卖方：您是说让我们再减价50美元吗?那真的不可能。 Buyer: What would you suggest? 买方：您的意见呢? Seller: The best we can do is another 30 dollars off. That's definitely the lowest we can go. 卖方：我们最多只能再减30美元，这可绝对是最低价了。 Buyer:That still leaves a gap of 20 dollars. Let's meet each other half-awayagain and split the difference; I think this is a price we can both besatisfied with. 买方：这样还留下20美元的差额呢。咱们再各让一半，分担差额吧。我认为我们双方都能满意这个价格。 Seller: OK. We can meet half way again. 卖方：好吧。我们就再各让一半吧。