明星与品牌嵌入式合作模式研究 |
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1. How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers' brand love? A mediation model of global brand equity
[J] .
Zhou Fei,
Mou Jian,
Su Qiulai,
Journal of retailing and consumer services
.
2020,第May期
机译:消费者对体育明星个人品牌的看法如何促进消费者的品牌爱情?全球品牌股权调解模型 2. Star power, star brands [J] . Ben Pappas Forbes . 1999,第6期机译:明星力量,明星品牌 3. Where Do Stars Come From? The Role of Star vs. Nonstar Collaborators in Creative Settings [J] . Liu Haibo, Mihm Juergen, Sosa Manuel E. Organization science . 2018,第6期机译:星星从哪里来?明星与非明星合作者在创作环境中的作用 4. Research and Analysis on Operation Mode of a Personal Brand of Chinese Sports Star [C] . Hu Xiaohua, Yang Songling 2010 International Conference on Management and Service Science . 2010机译:中国体育明星个人品牌运作模式研究与分析 5. The Subban Brand: A Case Study of a Hockey Star's Instagram [D] . Tonietto, Kimberley. 2018机译:Subban品牌:对曲棍球明星的Instagram的案例研究 6. Working with movie stars may cause legal headache CMPA warns [O] . Patrick Sullivan 2002机译:CMPA警告与电影明星合作可能会导致法律上的头痛 7. Investigation for the enrichment pattern of the element abundances in r+s star HE 0338-3945: a special r-II star? [O] . Cui, Wenyuan, Zhang, Jiang, Zhu, Zizhong, 2010机译:中国元素丰富度富集模式研究 r + s明星HE 0338-3945:一个特殊的r-II明星? 8. Cooperative Brands [R] . Spatz, K. J., Reynolds, B. J. 1990机译:合作品牌 |
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