Marketing Event Ideas For College 2023

Marketing Event Ideas For College – With so much going on over the holidays, it’s important not to forget to focus on your marketing content. Here are some content ideas to make an impact.

Christmas is a particularly busy time of year in education, and with so much going on it’s important not to forget to focus on your marketing content. Here are some content ideas to make an impact over the Christmas period. Planning marketing campaigns months in advance will help you ensure content runs smoothly during busier times. However, it is not always possible, so if you have a problem this year or if you need additional stocking filler content, here are some ideas that you can use now and others to think about ready for the next year Christmas Message Video Traditionally in the UK on Christmas day we all sit around and listen to the Queen’s Christmas message and thoughts for the coming year. This doesn’t have to be reserved for royalty – your school or college can do this too! A Christmas video message emailed to students and prospective parents over the holidays is a great way to express your warm wishes as well as refresh your thoughts and memories. for the upcoming year and events. Whatever your message, it’s important to keep the video informal, on-brand and personal. Open with a Christmas theme (such as community spirit or charity) and highlight how your school incorporates this theme throughout the year. Keep your video short and sweet, try not to stick to more than 5 minutes for your message using one or two key staff or students in leadership positions. The video can be posted through your college or school’s marketing platforms and you can also include your video message in an end of year email or newsletter – make sure you link this to a campaign. Christmas Greetings Everyone loves getting mail, consider sending Christmas cards to your prospects and show them you care. This card can be displayed during the holiday season so make sure the cover is creative, memorable and authentic – this could make your campus look festive, or it could that it is a student’s artwork. You can be as creative as you like with your design incorporating your school colors with a warm Christmas welcome. Not sure about posting a card? A creative and personalized email greeting to your prospects is another simple way to remind your prospects that you care over the Christmas season. Christmas Show Virtual Event In normal circumstances schools and colleges would host audiences for races and work shows for parents and families at the end of term. With some schools holding in-person audiences this year, continuing to hold a virtual Christmas show also has many benefits and is something to consider in your planning. By hosting an event online you can reach a wider audience and clearly see who your ‘visitors’ interacted with. Online exhibitions are also an opportunity for further lead capture and conversion to drive your prospects through your funnel. Prospects will use these events to learn more about your school or college with a specific focus on your performing arts or other specialty department. Showcase the talents of your students and let the audience influence the impact of your education. Hosting events in person is important, but virtual events still provide great exposure to your target audience and increase reach. 12 Days of Christmas Social Media Campaign Once into the New Year, you have plenty of time to plan ahead for next Christmas. Consider a 12-day Christmas campaign to be a customer account with content surprises for your followers. The Christmas countdown content campaign is a great way for departments to share what students have been working on in their subjects. Give value to your audience, perhaps offering ‘how to’ videos and guest posts in the lead up to Christmas. In an initiative like this, consistency and planning are key, build momentum and excitement while highlighting the talents of your students. This Christmas marketing idea may take more time to execute but it will be very effective in generating interest and communication, after the Christmas holidays you can go ahead in the new year by planning your content in advance to maximize impact and ensure you are prepared. Do you need a hand creating content that converts? Plan your content for the year ahead with our educational marketing and design content analysis tool.

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We’ll be attending BBSW in March to talk about all things HubSpot for Marketing and Inbound. Schedule a meeting with us, attend our talk or stop by…Are you thinking about how to throw events that college students will want to attend? It’s time to change your perspective. Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to encourage attendance and engagement.

Like it or not, every college or university has students who are looking for active ways to participate in university life as well as the surrounding community. It can be challenging, however, for businesses, organizations, and even university event planners to come up with creative ideas for college events that work.

The following college event ideas are designed to appeal to students, help connect them, improve their experience at events, introduce them to local businesses and organizations, and much more.

Discover 14 of our favorite college events 1. Organize local trips to introduce students to their surroundings.

Walking tours, bus tours, and even bike tours are fun opportunities for students “especially freshmen and other people on campus” to make friends and get to know their surroundings. Identify local attractions, restaurants, recreation areas, and monuments. Invite parents to come along during orientation or visitor weekends and include senior students in the field trip staff. This will help current students earn additional income, and they will be able to share personal anecdotes about the area as well as credible recommendations from student eyes.

Students who enjoy the outdoors, botany or conservation will appreciate horticultural tours that showcase the unique biology of their college town. Visit local gardens, identify hiking opportunities, and identify the local flora and fauna. Liaise with the agriculture department to teach tour operators about endangered species in the area and local environmental conservation groups they can work with.

We’ve all heard of bar climbers, right? A group gets on a bus and hops around town visiting local bars and relaxing. Well, not all crawls have to be alcohol related!

Partner with local transportation services to host museum events, garden crawls, or market crawls. Students love food, so play with the idea of ​​a taco or burger crawl. Emphasize specialty food in the community, helping new students find their favorite restaurants while also supporting local businesses.

There are so many different ways to get students involved through a local scavenger hunt. An interactive challenge that keeps them moving and engaged will help students learn about the history of their campus, the city’s unique architecture, local businesses, and discover interesting facts about the city.

When planning your scavenger hunt, include a task that requires participants to ask five strangers to name their favorite thing about school. Enter the find the hidden talent challenge that encourages contestants to build connections with other students by unlocking their unique skills. The possibilities are endless!

Organize a community service fair to connect students with local nonprofits, nonprofits, and charities. Teach students about the importance of public service, civic responsibility, and empower them to take an active role in their community.

Invite philosophers, activists, lecturers, writers, entrepreneurs, and other interesting speakers to visit campus and share their life advice. Survey students to connect with them and find out what matters most to them.

HostTED Talks regularly on campus and encourage audience participation at events. Promote events on social media. Provide your attendees with a biography of the speaker, their accomplishments, and the unique perspective they bring to the table.

Regularly invite former students back to meet and talk with current students. Highlight alumni who have excelled in their field of study or made significant contributions to their degree field. Include former students who are using their degrees in unique or interesting ways as well. Invite artists, activists and entrepreneurs. Help current students see their future potential while making networking connections that can be beneficial after graduation.

For many students, college can be an emotionally challenging time. Many students are away from home for the first time and may need a break to connect with others. Create a mentoring program that connects students with others who have gone through and overcome similar challenges or experiences.

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